Wow Momo Franchise Cost in India: Start-Up Breakdown

Author: Aditya Singh

The Wow Momo Franchise Cost is a crucial consideration for entrepreneurs aiming to enter the ever-growing Indian fast food market. Wow! Momo has carved a niche for itself by reimagining the traditional momo and offering a wide variety of flavors like cheese momos, tandoori momos, and chocolate momos. With over 500+ outlets across India, it is one of the most recognized homegrown quick-service restaurant (QSR) brands in the country. Its appeal lies in its affordable pricing, scalable model, and trendy urban identity.

Before diving into the franchise model, it's important to understand the investment requirements, location specifications, licensing needs, and profit potential. This blog breaks down the Wow Momo franchise cost, operational process, and frequently asked questions, helping aspiring franchise owners make informed decisions.

Initial Investment & Wow Momo Franchise Cost Breakdown

Here’s a complete financial overview for setting up a Wow Momo outlet in India:

Cost Component

Estimated Amount (INR)

Franchise Fee

  • 8 – ₹10 Lakhs

Infrastructure Setup

  • 10 – ₹12 Lakhs

Equipment & Machinery

  • 3 – ₹5 Lakhs

Initial Raw Materials

  • 1 – ₹2 Lakhs

Branding & Marketing

  • 1 – ₹2 Lakhs

Working Capital

  • 2 – ₹3 Lakhs

Total Estimated Cost

  • 25 – ₹35 Lakhs

The franchise fee grants you the rights to use Wow! Momo’s brand name and access their menu, training programs, and operational support.

Requirements to Start a Wow Momo Franchise

To become a Wow Momo franchise owner, you’ll need to meet the following basic requirements:

  • Location: Minimum of 300–600 sq. ft. in a high-footfall area such as malls, commercial streets, or near colleges.

  • Experience: While not mandatory, prior F&B or business experience is a plus.

  • Manpower: Minimum of 3–5 trained staff to handle orders and kitchen operations.

  • Legal Formalities: FSSAI license, GST registration, and local municipal clearances.

Support Offered by Wow! Momo Franchise

When you opt for a Wow Momo franchise, you are not alone. The brand offers:

  • Training and Onboarding: For you and your staff on standard operating procedures.

  • Marketing Support: Digital and local marketing guidance.

  • Inventory and Supply Chain: Centralized procurement of ingredients to ensure quality consistency.

  • Tech Assistance: Billing, order management, and customer feedback tools.

Expected ROI and Break-Even

With high brand recall and an ever-growing momo-loving customer base, franchisees often reach break-even within 12–18 months. A well-performing outlet can earn monthly revenue between ₹4–₹8 lakhs, depending on location and marketing efforts.

Tips to Succeed with a Wow Momo Franchise
  • Choose your location wisely: Malls, metro stations, and food courts ensure daily footfall.

  • Focus on hygiene and service: Cleanliness, prompt delivery, and polite staff matter as much as the food.

  • Leverage delivery platforms: Use Zomato, Swiggy, and Wow Momo’s own delivery to expand reach.

  • Run local offers: Combo deals, student discounts, and festive campaigns work wonders in driving footfall.

Competitor Comparison: Wow Momo vs. Other Fast Food FranchiseS

Brand

Franchise Cost (Approx.)

Break-Even Period

Profit Margin

Wow Momo

  • 25–₹35 Lakhs

12–18 months

15–25%

Subway

  • 50–₹70 Lakhs

18–24 months

10–20%

Giani’s Ice Cream

  • 10–₹20 Lakhs

9–15 months

20–30%

Biryani Blues

  • 30–₹40 Lakhs

15–20 months

15–25%

Is Wow Momo Franchise Right for You?

If you're looking for a low-to-mid investment option with a strong brand presence and quick payback potential, Wow Momo fits the bill. It is ideal for:

  • New entrepreneurs looking to step into the F&B space

  • Investors seeking fast-moving franchise models

  • Business owners expanding their QSR footprint

Just make sure to evaluate your local market, choose the right location, and hire reliable staff to maximize success.

ConclusionThe Wow Momo Franchise Cost makes it a competitive and accessible option for new-age foodpreneurs. With the support of an established brand, comprehensive training, and a scalable business model, Wow Momo gives you all the ingredients to cook up success.

In comparison, other franchise opportunities like the Meesho Delivery Franchise offer logistic-based business setups but may not have the same food-driven audience pull. Your choice depends on your interest—whether it’s food retail or tech-driven delivery.

Both have potential, but if you're aiming to enter the high-demand QSR space, Wow Momo is a spicy opportunity worth grabbing.

FAQs on Wow Momo Franchise CostQ1: What is the exact Wow Momo franchise cost?

A: The total investment ranges from ₹25 to ₹35 lakhs, including franchise fee, equipment, setup, and operational capital.

Q2: Is it profitable to invest in a Wow Momo franchise?

A: Yes, Wow Momo is a fast-growing brand with a strong customer base. With proper location and management, it’s a profitable opportunity.

Q3: Can I open a franchise in a Tier-2 city?

A: Absolutely. Wow! Momo is expanding aggressively into Tier-2 and Tier-3 cities. However, footfall and delivery demand must be evaluated.

Q4: How long is the franchise agreement valid?

A: Typically, the agreement is valid for 5 years, renewable based on performance and mutual consent.

Q5: Who handles marketing and brand promotions?

A: The franchisee handles local marketing, while the brand manages national campaigns and provides guidance.