How architecture firms can use page flipping software to wow clients

Author: Simon Fox

In architecture, everything is presentation. You may create the most innovative, sustainable and beautiful building in the world but when your presentation collapses, there is a possibility that the project will not go beyond the drawing board. Over the decades, companies used printed portfolios and fixed PDF to present their work. Although these approaches are not new, they do not always represent the lively and multi-layered character of architectural design in a manner that can appeal to clients. Consider that you would be able to show your next project not as a sequence of two-dimensional images, but as an interactive and three-dimensional experience. Page flipping software is found in this place. This technology converts typical digital papers into interactive, flip-through books which appear and feel like a book.

Use of page flipping software

It provides you with a combination of features capable of transforming your presentation of your work. It is not only the prettying up of a PDF, it is creating more interesting story around what you are designing. Let us consider how this technology could be used by your architecture firm to give your clients an impression that will be remembered.

Develop project proposals of immersion.

The first project proposal is the first actual opportunity to impress a prospective client. You can create an interactive digital brochure in place of sending a thick, text-heavy PDF file(s) that could be skipped or disregarded. Your offers come to life with page-flipping software.

  • Page-turn effect: The mere fact that one can digitally turn a page is more enjoyable than scrolling a document. It makes the reader go slower making him/her digest what is on each page.
  • Brand consistency: You are able to personalize the flipbook with branding of your firm such as logos, color palette, and custom backgrounds. This strengthens your identity as a professional and it gives a unified and well-groomed appearance.
  • Simple navigation: Clients can simply navigate directly to sections that interest them the most and these are on a table of contents that is clickable or in a case of thumbnails.

Offering your proposal in this format is an instant indicator of quality and innovation and will put you in a good tone throughout the relationship with your client.

Construct interesting ePortfolios

Your greatest marketing asset is your portfolio. It is a selective portfolio of your best practice, aimed at presenting your expert knowledge and abilities, as well as firm design, to the world. Software used to page-flip enables you to convert a regular portfolio into an interactive display that the client can navigate and read at their own speed.

  • Add multimedia materials: It is among the greatest benefits. You can directly incorporate high-resolution photo albums, architectural fly-through video, and even a 360 degree virtual tour in your portfolio. Just imagine a client having the chance to walk through a finished building virtually or even having a time-lapse of the construction on the building without having to leave the document.
  • Additional information: You have an option of adding hyperlinks to text and images. An example would be to attach a project image to a case study with detailed information on your site, or to attach a photo of a team member to his or her LinkedIn profile. This gives information levels to those customers wishing to drill further, without overloading the front page.
  • Include testimonials: Include video testimonials by satisfied customers right on the portfolio pages. The positive feedback given by a former client is much better than reading a dead quote.

Improve presentations to clients

Live presentation is an asset of the architectural process. It is important to be able to explain your vision, whether you are pitching a new idea or you are reporting on a project. These presentations can be more lively & professional with the utilization of page flipping software.

  • Easy transitions and presentations: You do not have to carry a bag of files and applications that you are clumsy with but you can have all the contents, i.e. drawings, videos, and renderings along with documents, well organized in one flipbook. Direct presentations can be made through the software and change to another type of media without difficulty.
  • Shareability and accessibility: Once you have the meeting, you can provide the clients with a direct link to the presentation. They do not have to install any special software to watch it, it just opens in their web browser on any device. This facilitates easy access to the materials by them and is able to share it with other stakeholders.
  • Analytics: A great number of page-flipping platforms provide analytics. You will get to see the number of times your presentation has been seen, the longest pages were seen and the links that were clicked. This feedback may be of invaluable value, as you will know what appeals to your clients the most and how to improve your future presentation.

Increase marketing activities

In addition to direct presentations to individual clients, page-flipping software may be an effective solution to your firm-wide marketing approach.

  • Online brochures and lookbooks: Design beautiful online brochures that highlight your company philosophy, recent work or area of specialization. You will be able to place them in your own website or on the social media, or in your email marketing campaigns.
  • Interesting newsletters: As opposed to a simple text mail, why not write your subscribers an attractive digital newsletter that has a page-flipping effect? It is an excellent means of sticking out in an overflowing inbox and broadcasting the newest news and insights of the firm in a more captivating form.
  • Lead generation: There are also platforms, which enable you to place lead capture forms inside your flipbooks. As an example, you may provide a case study of specific case, or a design guide that your viewers can access only after entering their email address, which will help you develop a list of the potential clients.

Conclusion

In a competitive business such as architecture, one needs not only to be unique, but also to be a necessity. Use of new tools that will help you improve the way you share your vision is one of the important components of this. Page flipping software provides a viable, potent and visually stimulating method of changing the manner you present your work.

With the invention of interactive proposals, dynamic portfolios, and interesting marketing materials you can give the client an experience as considered and well thought out as your buildings. It demonstrates that your company is progressive, attentive to details, and you do not hesitate to make sure that you excel in all your work. When you are ready to stop using old fashioned PDF files and really impress your customers, then it is time to find out what PageTurnPro page flipping software can do to your firm.