Mobilegeddon : How effective the update is on the mobile-optimized websites

It’s not more than two weeks or so that search engine giant Google had come up with its latest search algorithmic change called Mobilegeddon. The change has particularly eyed on the mobile optimized websites on the search engines and it claims that those websites will rank up in the order whenever searched with appropriate keywords through mobile devices and the websites that are not optimized for mobile viewing will not rank on the result pages.

This simply indicates that Google is concentrating more on the mobile optimized websites, seeing the large expansion of smartphones and tablets and other such devices. A massive growth has also been seen in the user’s preferences on how to access the internet. Now they prefer these devices to access the internet and having appropriate mobile-optimized website will enhance the viewing experience for the viewers.

How the design works?

Previously, you would have to design and develop different websites for them to appear perfectly on various screen resolutions but the inception of CSS media queries has made things easier. In responsive design, the web page uses fluid grids that easily adapt the resolution of the screen and the webpage layout then appear perfectly on the used device. The effectiveness of the design also entices more and more visitors to the website and that really attracts the attention of the search engines. This is a very useful process to elevate the ranking of a website now Google is actually eyeing on this process through the Mobilegeddon update.

There were assumptions and predictions regarding the roll out of the update and how that’s going to affect the ranking though, the clear picture is still to be come. On observing the very first week’s performance, this can be said that mobile websites are now getting hyped by the Google but there are queries regarding how the results are going to appear then through desktop or are there are going to be two different types of search results for different devices. To find the real answers of such questions, the SEO metric companies have been keeping their eye on the updates regarding the algorithmic change and what is the searching statistics, based on the desktop websites and mobile websites.

There were data (the presumptions by various companies actually) released regarding the top gainers and top losers and those are still to be matched though, it is pretty much confirmed that there are significant changes being seen in the data. Furthermore, this has also been declared by many of the SEO experts that the update is still to be rolled out fully. There are webmaster communities that are not very impressed with the level of significance that the mobile updates are showing which means, there are they are not noticing effective changes to the mobile rankings.

However, one thing has been made very clear with this update that mobile optimized sites will now get preferences from Google and realizing this very fact, it would be wise enough to adapt responsive web design for your website and pave the way for it to achieve the best ranking on the search engine result pages.

Well, if you want to really keep track of the Mobilegeddon update and what kinds of impact it actually bearing on the mobile optimized websites, you can keep your eye on Brandnetizen.com, there you will find the latest updates.