The Battle for the Top Positions in Search Results – An Insight

Having the 1st position or at least near to the top can make a real difference to website traffic and sales. Being on the top is indeed lucrative. Most searchers do not go beyond the first page of the search results. Therefore, having a good ranking helps the websites to be easily accessed and fast by the target audience and potential customers. Selecting a good SEO software and choosing effective tools from some of the best SEO tools can be beneficial.

According to a new study, the first position in Google search results help in generating 33% of the traffic, while the second position attracts 18%. Moreover, websites that rank #1 receive an average of 36.4 Click-through Rate (CTR), while #2 has a CTR Of 12.5% only.

The Fight for the #1 Organic Position is Fierce

The fight for the top can be a difficult one. There are literally ‘millions’ of websites vying for the top rankings in Search Engine Result Page for popular keywords. For instance, a search for "buy mobiles" in Google generates over 544 million results. So, if you are a mobile phone manufacturer or sell mobiles, you need to work too hard to ensure that your website achieves the top ranking and grabs attention of the potential customers. Thus, you can understand how fierce the battle for top position is.

Unfortunately, the competition worsens when hundreds of unscrupulous website owners use unfair practices and black-hat SEO tactics to get the top ranks in search listings. However, the search engines are being extremely strict on this issue nowadays, and use of unfair practices to get the top position may even lead to temporary or permanent deferral from the SERP. Today, search engine algorithms are giving more importance to data relevancy, quality backlinks and credibility of a website rather than merely considering keyword density and number of links to the site.

Importance of Search Engine Optimization

While SEO isn’t about everything that you need to get to the top, it is certainly one of the crucial factors to consider. As per the latest trend, only well-optimized websites and page content make it to the top positions in search results page. Some of the best SEO tactics are keyword optimization, organic link building, title and Meta description optimization, quality content development and optimization, video optimization, article submission, blog and forum posting, and social media marketing. Besides, there are some of the top SEO tools and software that help to deliver organic, measurable results in terms of top page ranking and increased traffic.

Other Effective Tactics to Success

As previously stated, SEO isn’t about everything. There are several other factors that the search engines consider to index a webpage and give a ranking in search results. Therefore, leverage the potential of digital marketing at its best. This not only encompasses the best SEO tools, but also includes Social Media Marketing, Pay-per-Click Advertising, Email Marketing, Mobile Marketing, and Banner Advertising.