3 Essential Basics of Crafting a User-Friendly Website
While designing a site, it is imperative to incorporate usability features, as these aspects would determine the number of viewers visiting and re-visiting the site. Below is an insight on the essentials of creating a usable interface.
While having a visually stunning site is a great idea, it is also essential to focus on the user experience rendered by the interface. In fact, it is the right blend of aesthetics, originality, and user-friendly design that attracts customers and inspires them to come back for more. Listed below are the three key aspects of a user-friendly website:
1. Navigation
If the visitor finds a complex navigational scheme, he/she is most likely to switch to another site for information. Some of the mistakes often made by organizations in this domain include multiple layers of menus & sub menus, use of odd abbreviations & acronyms, and absence of search box. One should ensure that the viewer does not need to hunt for information or a way to navigate through the site. For more tips on improving navigation, one may get in touch with Web Solution Centre, an esteemed website designing company in Delhi, that provides the best solutions in online marketing, web development, and branding.
2. Loading Time
Experts state that if a site takes longer than 10 seconds to load, then most viewers would opt for other options on the web. Loading time is a critical aspect of a user-friendly website. However, most companies feel so tempted to incorporate videos, flash, other multi-media elements, that they forget that web visitors are always in a rush, and do not have the time and patience to wait for a site to download. For more guidance, one may avail the services of a premier website development company Delhi.
3. Readability
Studies reveal that most readers don’t read the entire content on the site. In fact, they scan through the text and read only one-third of it. An interface which makes it difficult for the viewer to grasp the information does not produce good results. There are 3 factors that contribute towards website readability, namely, color, font, and formatting. The site should display proper color schemes for text and background. In terms of font, the trick is to use the simplest form which is easier to read. One should also use headlines, bold text, paragraphs, and bulleted lists for making the information easily scannable. Long chunks of text with no breaks are less likely to be read by visitors. For expert advice, one may get in touch with a reputed SEO company in Delhi.
By incorporating the above elements, one can not only attract traffic, but also retain them, and convert them into customers.