What are the Benefits of Usability Testing

Usability Testing is the process of evaluating a product or service by allowing representative users to test it. A typical usability test consists of participants undertaking set tasks while observers watch and listen to them and take notes. The aim of usability testing is to identify any issues with usability by collecting both qualitative and quantitative data which will help understand how the participant felt about the product.

The main benefit of usability testing is that it allows manufacturers to identify potential problem areas before the item goes to launch. It is common business sense to realize that the earlier any problems are identified and fixed; the less expensive the fixes will be in terms of both staff costs and potential schedule impacts.

During a typical usability test, observers will be able to:

• see if participants can complete allocated tasks successfully
• find out how long it takes participants to complete their allocated tasks
• Discover how satisfied participants are with the website or product
• identify any changes needed to improve performance of the website and, therefore, the customer satisfaction
• Analyze the performance of the website thoroughly to check that it achieves its usability objectives

Usability testing usually occurs in viewing studios that are equipped with audio and video recording equipment, and eye tracking software. The eye tracking software is very important as it allows the observers to capture exactly what the respondents are doing on the screen, on top of the audio and visual information.

Good usability testing will have the following results:

• detailed and prioritized recommendations for improvements to the website
• a precise plan of action for implementing the changes needed
• Recording of your customers so that you can show everyone involved exactly what customers viewpoint is
• Increased knowledge and insight into your customers