Opinion polls are important in a free webinar service

Online conferences and presentations are one of the most effective means of promoting a business today. Seminars conducted over the web boast of being cost-effective, yet have the potential to reach out to a large number of prospective clients and customers. The secret to the effectiveness of webinars as a marketing tool lies in its interactive nature. A successful webinar is one which can ignite the interest of the audience from the very beginning. Of all the various techniques and devices used to maximize the potential of webinars, opinions polls are one of most underrated yet effective tools by far.

Opinion polls when used correctly help increase the quality of a webinar by enhancing its interactive element. Here are a few reasons why it might be good idea to open your webinar with an opinion poll.

1. Grab attention

The best way to capture an audience in a free webinar is to engage them in an activity. Activities help gain and hold the participants' attention while providing them with a feeling of inclusion. Opinion polls are an activity that most participants actually enjoy due to the inherent fun of being quizzed. Thus, by making the audience participate in an opinion poll, the host engages the audience and they actively participate in the upcoming discussion.

2. Gauge the audience

Opinion polls also greatly help evaluating the attitude of the audience. The questions asked as part of the polls can be engineered to understand the preferences of the audience on a variety of subject, which can then be extrapolated to understand larger trends in key demographics. This evaluation definitely helps the host customize the free web conferencing experience to make the most out of it.

3. Express the objective of webinar

Another great advantage of using opinion polls in a webinar is that it provides the host with the opportunity to reveal the core objectives of the webinar smartly. The audience can be given a glimpse of the essence of the webinar by leading up to it with successive questions. The objectives can also be revealed while revealing the results of the polls. As the audience anticipates the results of the polls they have participated in, the host can connect the probable answers with the objective of the webinar, thereby, explaining the rationale of the topic under discussion.

Most free webinar services will allow you to conduct opinion polls in an interesting way. The technical procedure of participating in such polls is generally very simple and can be explained to the audience in a few words. Webinar hosts and online presenters should use this technique for reasons explained in this article to engage their audience and maximize the effectiveness of webinars as a marketing tool.