4 Reasons for Opting for Website Accessibility

Website accessibility refers to those elements which cater to the needs of people with visual or other sensory disabilities. To move ahead in competition as well as tap the total market, it is necessary to include accessibility features while designing a website.

With the advent of smartphones and tablets, it is now imperative to ensure that the website works on any device and browser. Further, it is also important to offer total user compatibility, which primarily refers to incorporating accessibility features, so that visually-impaired customers and those with other disabilities, can also easily make use of the interface. The trick is to create a responsive website which would enable customers with disabilities to scale the content to suit their requirements. An accessible website also brings along with it certain social, economic, and PR advantages. Below is an insight on the reasons why a company should opt for website accessibility:

1. Win trust and loyalty

One should always remember that customers with disabilities are more likely to engage in online shopping as compared to an average customer. This is primarily because internet renders options for receiving equal treatment without facing any social or physical barriers. This aids in winning the loyalty and trust of the customers. For more tips and advice in this domain, one can avail the services of a reputed website designing company in Dubai, such as WS Centre.

2. Accessibility features are not difficult to incorporate

Contradictory to the opinions of most people, accessibility features are actually simple to incorporate into a website. With proper planning and assistance of an expert web development company Dubai, one can easily include the required elements. In fact, at times, it is difficult to craft a website which isn’t accessible.

3. People with disabilities account for 20% of the market

Statistics reveal that almost 20% of the market comprises people with disabilities. This section should not be considered as a silent minority. Internet enables everyone to voice their opinions and speak their minds. If a company shows that it does not support the disabled public, then it may face unfavorable PR consequences.

4. Don’t lose out on potential clients

As mentioned earlier, people with disabilities account for almost 20% of the market, and why would a business owner want to lose out on such clients? Hence, it is always advisable to include these features to tap the entire market. For guidance in this aspect, one may hire a premier website designing company Dubai.

Apart from the above-mentioned points, one should also bear in mind that it is ethically and morally correct to include accessibility components, so that the website can be used by one and all.