Tony White

Retargeting is the most powerful digital marketing tactic in existence, and it should be part of every digital marketer’s arsenal. Even though retargeting has gained so much popularity recently, many...

If you’re new to the world of search engine optimization, figuring out the best strategy can seem like an overwhelming task, especially since there are dozens of different opinions on how to get good...

The idea of social media marketing has taken the world by storm in recent years, but this doesn’t mean that everyone knows exactly what it entails or how to do it right. In fact, many misconceptions...

The image of your business or product will make or break it when you’re just starting out. People won’t be willing to buy from you if they aren’t even sure what you are, let alone if they can trust...

Search engine optimization (SEO) has changed significantly over the years. This digital marketing technique, however, can’t be mastered overnight. A lot of newer businesses think that they can simply...

If you’re looking to improve your sales numbers but don’t know where to start, consider retargeting! Social media makes it easier than ever to focus your advertising on people who’ve already expressed...

Search engine optimization (SEO) isn’t one of those things that’s simple to master, but there’s no denying that it has helped thousands of businesses over the years. SEO strategies can be crucial to...

In the world of digital marketing, success depends upon several factors, including the relevancy of your content and links to your website, as well as how often your site appears on search engine...

Your packaging design could determine whether your product sells or gets tossed in the trash. If you’re developing a new product or updating an existing one, there are certain elements of packaging...

Google My Business, formerly Google Places, has been around since 2011 and still remains one of the biggest names in the game when it comes to digital marketing, especially when it comes to local...

More than any other business technology, retargeting has the potential to turn your website visitors into paying customers. With retargeting, you can show ads to people who have visited your site, but...

Search engine optimization, or SEO, refers to the process of improving the visibility of a website in search engine results. It’s actually pretty straightforward: Google and other major search engines...

Basic web page optimization practices will help your website to rank well on local search results in Google, but Google has announced an update to its local search ranking algorithm that you ought to...

Social media marketing can be one of the most important aspects of growing your business and your brand, but it’s also one of the easiest things to get wrong. The growth and popularity of social media...

The internet’s reach continues to grow, and more and more people are finding their way online every day. In fact, more than half of the world’s population now uses the internet. That means that your...