Why is Responsive Web designing Important in Current Digital World

What is your first thought when you want to create a website for the marketing of your product and services. Obviously, the answer would be to reach a large number of visitors and prospective clients as possible. Every website has a specific need based on the nature of its product and services offered by the company. And fulfilling those needs plays an important role in the success of the site. Now, the question arises, how are these sites accessed by the users? They can be accessed through desktops, laptops, palmtops or smartphones. In today’s trending digital world the rate at which new devices and web-enabled gadgets are coming up is mind-boggling. While designing a website this is the main aspect that has to be taken into consideration. And this is where the importance of Responsive Web Designing company lies.

Below we would discuss why responsive web designing is not only important but a must feature while creating a site:

• Meeting the demands of a multi-device user:

In today’s world, it is difficult to say which site would be accessed by which device. Even a same client or customer could visit a site again through a different device than what he used earlier. Which means a site should deliver the best experience to the user regardless of the mode of viewing that particular site. The consistency of data has to be maintained when the user switches from one device to the other. If a customer or client revisiting the site through a device, does not find the information he was accessing earlier, the risks are high that he might leave or ban the site altogether from his browser.

• One size fits all:

It’s a struggle to have one website and to consistently maintain and update the same. At such times, some web designers started using ‘mobile only’ approach. In this method, the website ascertains the nature of the device of the user and accordingly guides them to device friendly version of the same site. But there can be problems here also. First of all, it is hard maintaining two websites for the same product which increases the workload two-fold. Furthermore, sites designed with ‘mobile only’ preference do not contain the complete information of the product as compared to the original or the normal site. As discussed earlier, the changes in the data content due to variations in devices used by the user to access the site may irritate or frustrate the user to the point of leaving the site altogether. Having one site that fits all devices for smooth viewing of the site and a happy experience for the user is always recommended.

• Better search engine optimization:

What does a website need to be successful? Easy access, precise but complete information, easy navigation and understand of the content etc. the easy access part of the strategy for search engine optimization is fulfilled with the help of responsive web designing. As said earlier, more and more people are accessing the web through their smartphones instead of desktops. Responsive web pages promote a site by making it mobile friendly, hence ranking it on the top of search engine results.

• Futuristic approach:

With the increase in the variations and technical developments of smartphones, it is crucial for the Web designing company Mumbai to stay a step ahead in promoting in the competitive market. Sites designed responsively have an advantage over normal sites as they are future ready for the new and ultra gadgets and devices that technology throws their way.

The author has tremendous experience in designing and owns the best web designing company in Mumbai and has been extremely successful in providing creative services.