Why Promotional Product Are Effective Advertising Mediums

If you’re just starting a new business and you do not have marketing experience, choosing the best marketing tactic is a big challenge. You might consider hiring a marketing company to help your campaign, although effective, this approach is by no means cheap.

Using promotional products such as pen with pull out banner can jump start your marketing effort in an economical and cost-effective way. Consider how much one can spend on marketing campaign. Usually small business owners don’t have much of budget for marketing. As such, most often than not, they look for cheap but effective ways to get their brand in front of people.

The Research

To better understand the effectiveness of this a promotional product from the consumer’s perspective, PPAI conducted a study to evaluate the action, reaction of the promotional products and their recipients. Based on their research, 83% of respondents like receiving a promotional product with an advertising message, 48% would like to receive promotional products more often, 30% like receiving personalized promotional products (i.e. with their name/personal info on it) 25% like getting promotional products to refer to the advertiser’s contact info if needed.

Here’s one of the question - If free promotional products were being handed out by an advertiser at an event/mall/trade show which of the following actions would you most likely take? (See picture 1) The result is usability.

69% of consumers say usability is key when it comes to picking up promotional products at events or trade shows and 23% of respondents would pick up the item regardless of what it was, which is an impressive number when it comes to spreading your brand message.

The Top 5 Reasons Customers Keep A Promotional Product

92 % - It is useful

30% - It is desirable

29% - It is attractive

19% - It serves as an informative reference tool

17% - It is fun

14% - loyalty to the advertiser

13% - Others

Top Promotional Products With The Greatest Advertiser/Message Recall Due To Usefulness Or Uniqueness:

1. Pen
2. Calendars
3. Coffee mugs
4. Magnets
5. MP3 players
6. T-shirt
7. Tote bags
8. Gift basket of food

The top promotional products that customers remember are banner g pens, calendars, magnets, coffee cups, MP3 players, t-shirts and tote bags.

Benefits of Promotional Pen

Promotional Pen is the #1 effective promotional product because of its usefulness. With any type of promotional product, it’s good to choose a medium that will receive heavy use. You can get creative and choose other types of promotional items, such as t-shirts, bottle openers and magnets. These are cool, but how often will recipients really use them?

Promotional pens such as banner pens are effective promotional product because everyone works or attends school and they have to use a pen. You don’t want a promotional item that recipients will forget about or throw away.

Upon customising your promotional banner pens’ for your company, you can include the logo and name of your company, your address, your telephone number, plus your web address directly on the pen. You can also take the design to the next level and make the pen more useful to customers - a pen with a banner. Banner pens can be a calendar, reference guide, info graphics, things to remember, maps and etc. This kind of marketing strategy is by far the most cost-effective one available.

Promotional pens are powerful marketing tool. They’re long-lasting, cost-effective and they work, both as effective forms of communication and as useable, necessary tools.

SEO, Writer and Digital Marketing staff at Banner Pens USA - the number 1 a href ="https://www.banner-pens.com/"supplier of scroll pens in USA.