How to Promote Your New Coffee Shop with Limited Budget

Opening a coffee shop is not easy task. It requires high amount of planning, hard work and patience; from choosing shop location and furniture, applying for business permit, creating a menu and marketing your strategies to managing a staff and negotiating with suppliers, all can be overwhelming and stressful.

For a new coffee shop owner, it’s a big challenge to stand out from your competitors, to drive customers to your door and to promote your place, and to do this without spending too much money.

Introduce your coffee shop

Reach out, room around and tell your neighborhood about your business. Hand out a flyer with a discount rate and free cup of coffee to nearby work places. You can also hand out value cheques for the first 100 customers and give them two cups of coffee if they can bring new customers. In your promo coffee cups make sure that they are well customized, the prints and message on the custom cups should reflect your coffee shop. Don’t forget to put your logo, website, social media accounts and marketing lines that will clearly read by the customers.

Put Up a Signage

Put up a stand up signage in front your coffee shop with enticing graphic design and marketing text to attract people passing by.

Print out a tarpaulin with your coffee shop logo, marketing text and direction of your shop. Set it up to lamp posts.

Set up Social Media

Setting up a social media account is free and simple. Adding social media to your marketing strategies can generate more engagement with your coffee shop and get more customers in your door. It is not necessary that you will register to all social media platforms; you just have to determine what social media platform suites your business. There are a lot of platforms you can choose from but he most famous is Facebook, followed by Twitter, Instagram, Pinterest and Google Plus.

Create a Website

Set up a website with cool and clean design that converts people into making reservations. Make sure it is well optimizing for search engine and mobile-friendly. Don’t forget to put your contact number, address and map. Make sure the contact number and address you put on the website is consistent with throughout social media channels.

Blog About It

Blogging is a great way to let your message out and it will do great wonders for you coffee shop. Search engine especially Google, loves fresh, informative content and it is the perfect avenue for you to tackles everything about your business. Blog about your recipes, photos, staff favorites, etc. Link your posts to all of your social media profiles.

Provide First Class Customer Service

Giving people incredible customer service is essential if you want them to come again and tell their friends about how good your coffee shop is.Some new coffee shops and restaurants are giving promotional gifts their customers with the bill. These promotional gifts are not expensive but will be remembered for weeks, but at the end of the day, the most memorable moments are those where the host is courteous, thoughtful and treats you like royalty that will prompt you to come back.

Content Writer,Digital Marketing Strategist and a coffee lover.