Best Offline and Online Marketing Ideas for Small Business

In order to have an effective marketing strategy that results into sales, you need to incorporate both offline and online activities in your campaign

The success of your business depends on your capacity to market your products and services effectively. You may have a great product to sell and you may provide exceptional customer service, but if people don’t know anything at all about your product, then how are you going to generate any sales? You won’t. That’s why to keep your business afloat, you need to market your offerings and entice your target audience to give them a try.

Marketing is important because it helps you sell your products or services. At the end of the day, the bottom line of your business is to make money and marketing will help you reach that goal.

What is Offline Marketing?

There are two types of marketing that you can implement in your small business: offline and online. Offline marketing strategies make use of various offline channels to market a company’s products and services. These include TV, radio, print, and direct mail advertising. Putting up billboards signs, giving away brochures, pamphlets, and promotional giveaways such as scroll pens—these are all types of offline marketing activities that are helpful to reach one’s target audience. Unfortunately, offline marketing activities such as TV and print advertising are expensive, which is why companies that have a small marketing budget tend to market their businesses online.

What is Online Marketing?

Online marketing comes in many forms. At the heart of online marketing is the internet, and it makes use of the best of both worlds—digital technology and marketing. It promotes a product or a service, and it builds a brand using various forms of marketing strategies that reach its target audience through an electronic device. It takes advantage of the target audience’s penchant for online consumption and its need to constantly use electronic devices to provide an experience that will prompt the said target audience to take an action. It can be in the form of a blog post, an email campaign, a Facebook advertisement, a tweet, or an Instagram photo.

Although online marketing is really popular these days, time-tested and proven offline methods should not be forgotten. Creating offline engagement with your customers is just as important. In order to create a successful marketing campaign, you can combine both offline and online activities in order to make a lasting impact on your target customers. Here are some of the activities you can implement in your campaign:

3 Offline Marketing Strategies That Still Work Today

• Participating in trade shows - Establishing a booth for your business at a trade show will give you a platform that you can use to meet new customers, generate new leads, and build a more established brand. With the right trade show strategy, you can expand your customer base. One of the most effective strategies is to give away freebies such as mugs, T-shirts, scroll pens, and banner pens.
• Sponsoring community events – Sponsoring a community event – if money permits – will put your business in the spotlight and will establish you as an authority in your industry. Instead of attending an event and sharing your business card with other people, sponsorship will create a buzz for your business and it will allow you to get in front of your target market.
• Give away branded merchandise – Giving out branded merchandise, such as scroll pens and

retractable banner pens, is a great way to keep your name in front of potential and existing customers. They also guarantee repeat exposure, unlike other forms of traditional marketing such as television and radio, wherein you have to pay for every exposure of your advertisement.

3 Online Marketing Strategies That You Need to Implement Today

• Implement local SEO. You need to optimize your website for local SEO so that your business will come up whenever someone in your area is searching for your products and or services. Narrowing down your target market to the people who are near you will help you rank higher in the search engines and will allow you to get a portion of the market share from your local competition.
• Ramp up your content marketing. Content marketing comes in many forms. It can be in the form of a YouTube explainer video, a blog post, an infographic, a webinar, a white paper, an ebook, a case study, and a social media post. You just need to choose one medium that you think would best capture your target audience. For example, let's say your target audience are millennials. They are known to be highly visual beings, so you can use an image-centric platform such as an infographic, an explainer video, or an Instagram post to get them to notice what you’re selling.
• Go social. Social media is a great marketing tool. This kind of high-reach and low-cost form of marketing has thankfully leveled the playing field and closed the gap between small business owners and the big players.

By combining online and offline marketing activities, you will be able to penetrate your target market and improve your company’s bottom line.

SEO, Writer and Digital Marketing staff at Banner Pens USA - the number 1 a href ="https://www.banner-pens.com/"supplier of scroll pens in USA.