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The Future of the Shopping Malls

Author: Dubai Shopping Malls
by Dubai Shopping Malls
Posted: Jun 07, 2017

Most of the consumers don’t consider the difference between online and offline shopping. Whether it is searching in a laptop, walking out on street shops or at the shopping mall — it’s all about shopping. To find your feet to the competitive new reality, smart sellers are drawing an usual retailing fact of the past and adding those things for now.

Basically shopping malls are defined as "A complex, which consists of one or more buildings or shops representing Merchandisers with interconnected walkways allow the visitors to walk from building to another."

Here shopping malls in Dubai not only having shops, it includes the restaurant, theaters, electronics shops, grocery shop, entertainment places. Based on these features Dubai shopping malls are looking for to stay relevant, increase growth and enhance the efficiency.

Make a Distinction customer offers, with a focus on experience and convenience

Advantages of Online shopping is, it can provide consumers with vital levels of convenience. Shopping Malls will not at all be able to compete with the continuous product selection, price comparisons. Instead, shopping malls need to move in a different approach, away from commoditized shopping experiences and toward a wide value proposal for consumers.

To overcome the commoditization problem, create a specific region within the mall that allow customers to locate an area that outfit for them. For example, in "The Dubai Mall" "Fashion Avenue" is an area entirely dedicated to luxury and top most brands and services adapted to the customer, and it includes a separate outside entrance and parking area for this "Fashion Avenue".

Upgrade the Shopping Mall experience by Multichannel Policy

The Upgrade is not all bad news for shopping malls it always focuses on the new technology of upgradations. These technologies keep connecting with consumers throughout their decision journeys.

There are 3 primary ways in which Shopping malls are leveraging technology:

First, create a relationship with customers before and after they visit the shopping mall. This is about engaging customers through deeper bonds via advertisement, social media, apps, and as well as loyalty programs.

Secondly, Shopping malls are utilizing the latest technology to alter the shopping mall appearance and usability as a way of improving the customer happiness.

Thirdly, Shopping malls are using digital potentials to make the customers shopping experience to the next level. It is significant for the shopping mall takes a more energetic role in determining the shopping experience, either by acting more like a seller or by partnering with them.

Examination of Latest formats and Commercial Real Estate opening

Today, most innovative shopping mall looks nothing like their predecessors. Even though location makes the key real estate thought for shopping malls. Nowadays you can see that shopping mall is now creating a more natural impression of their interior and exterior design, installing wood walls and floors, plants and trees, waterfalls, and lots of glass for getting natural lighting. Such fundamentals help mall superior blend in with their surroundings.

About the Author

Dubai Shopping Malls create an attentive to their visitors for getting ready to experience these seven attractions of Dubai while visiting Best Shopping Malls in Dubai.

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Author: Dubai Shopping Malls

Dubai Shopping Malls

Member since: May 15, 2017
Published articles: 2

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