Smart Packaging Trends To Significantly Reduce Waste

Reducing waste and saving the environment are the two important things; we always have in our minds. Research reveals that 60% daily waste is related to packaging. Excessive packaging waste should be avoided – it is not just for the environment, but will also help in reducing the cost of products. Today, smart packaging trends are being introduced which help in significantly reducing wastage. More and more people are adopting such latest strategies to reduce wastage and also lower packing costs.

Buyers should also be aware about the smart packaging trends and adopt the new changes in packaging, which will prove to be quite beneficial in the long run. All over the world, changes are being introduced which are aimed towards waste reduction. Let’s have a look at some of the innovative measures undertaken by companies all over the world.

One Size Fits All:

This is the trend observed specially due to the popularity of ecommerce. Today, online buying and selling has taken a major chunk of retail market. Undoubtedly, online sellers have actually changed the trends of packaging products. A new smart packaging is introduced known as ‘one size fits all’ model, which aims at standardizing packaging. This means, whatever you choose to buy, you will get the same kind of packaging, especially when you choose to buy online.

There are no fancy packages, no differences in packaging designs in terms of color or material. However, there is special emphasis on safety aspects so that the product reaches buyers safely. You must have observed that no matter what you buy online, you get it delivered almost in the same kind of packaging. This is known to significantly reduce packaging waste; it has helped in reducing packaging complexities and shipping charges. Buyers too are happy and haven’t showed their annoyance to this new smart packaging.

Tactile Ink:

This is also a new introduction in smart packaging which we are getting to observe these days. The ink makes a lot of difference. It is eye-catching paper look and feel which is safe and looks trendy. It can also be printed in register. This type of coating is said to be tactile which means there is a feeling of experience in the packing mix. Today, it is observed that customers look forward to a kind of craft paper look in the products. This is a kind of luxurious and smart packaging but aimed at reducing wastage.

Improved food packaging is being considered which will help in reducing global food waste with improved in food packaging containers and boxes. With improved techniques in production of packages and boxes, it is expected that the shelf life of the products packaged is going to improve. Food often gets wasted due to careless packaging or poor packaging. Packaging technologies are being developed with use of minimum packing material which will help in improving shelf life of food products.

It is to be noted that smart packaging doesn’t mean increasing in packaging costs. On the contrary with smart packaging better packaging tools and techniques are being used which will help in reducing environmental damage and wastage.

Marina Iermolaieva is a marketing assistant for Allinpackaging creative packaging.