8 Best Business Practices for Event Photographers

A tricky business like event photography can find you a comfortable income. The clientele can always grow if you are willing to use different means and ways to promote your work. Apart from this offer something different to your clients that keep them attracted to you and at the same time create references for you. Event photographers in London have built their clientele by offering something extra on and above the agreement. A candid video of family and friends, a couple of great clicks with frames, a day’s outdoor shot etc.

Mentioned below are few practices suggested by experts to enable the business of photography in you,

1. Ensure that the pictures are easy to find. When customer wants to the reload a memory it is obvious that they will go through the pictures of the even they are thinking about. Sometimes since there are a number of unwanted pictures the customer is unable to search for the picture he or she is looking for. If a photographer click and prints the important ones in an order it becomes easy for the customer to search for it. For example in a wedding ceremony keeping the pictures of the guests at the start and the newlyweds afterwards is just so stupid. Breaking down the event and capturing the pictures according to the events is more like to be appreciated later.
2. As you are running a business you need look at your work as business and your source of earning money. Create and urgency to the customer by offering them offers within a stipulated time. A coupon for extra pictures or an extra photography session when booked on or before a date create curiosity and also attracts customers. Use the WIFM strategy– (what’s in for me strategy)
3. Create relationships at the event. Talk to people and be visible a much as possible do not hide. When you talk to people describe your kind of work, your experiences in the past, click and show pictures to get a thumbs up at the event itself. Keep your card handy so that in case any one wishes o hire you in future would be able to contact you directly.
4. To increase profits one needs to act professionally. When you are prepared and done a bit of homework you will be recognized by the people around.
5. After the event is over customers are eager to get the pictures. Don’t wait for too long. The sooner you publish the pictures and sooner the customer and his people see the pictures they will remember you and your work. You wait for a longer time the entire episode will be forgotten
6. Capture pictures that will be cherish by the customer throughout the life. Events like preparations, emotional moments, laughs, gigs, people in crowd etc. These will be remembered.
7. Don’t forget to carry your accessories. In fact take more than what you require. People get impressed looking at the accessories you use. They feel that you are well trained and know your job really well.
8. Finally, be clear on the pricings. Let the customer know what is included and what is not at the budget discussion session itself. It will be good for you as well as the customer.