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Power Sports industry analysis research and trends report for 2017-2024

Author: Mayur Yeole
by Mayur Yeole
Posted: Jun 26, 2017

Power Sports industry analysis is covered in this latest research report that aims to help those taking daily business decisions by providing market trends information, competitive landscape scenario, forecasts and more.

The escalating growth is governed by off road & side by side vehicles, personal watercrafts and snowmobiles due to increased usage of PRV in athletics, entertainment & agriculture and ongoing innovations by various manufacturers.

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Some of the striking industry trends and developments include cannibalization of ATVs by side-by-side vehicles, Polaris surpassing Honda in ATV industry, young generation opting for recreational, boats and power sports market players exploring innovative technologies including shopatron technology used in cost effective advanced acceleration facility and damage recovers in these vehicles. However, the power sports market is retrained by various challenges including stringent environmental issues, increasing number of deaths due to ATVs and undesired climatic conditions.

The industry is highly competitive in nature with all the divisions operating in a highly consolidated structure. Every key power sports market player conducts a throughout analysis of their business & financial overview and business strategies. Through these extensive research work, companies provide their clients optimum information with a balanced research outlook on power sports market.

ATV is specially designed to handle a wide range of terrain for athletics, camping and hunting purposes. Side by Side is a small segment in the power sports market with 2 or 4 passengers four wheel off road vehicle. There are six major types of motorcycles including sport, cruiser, standard, touring, dirt bike and dual-purpose vehicle. It offers various advantages over ATVs which includes better riding experience, rollover protection bars and ease of mobility. In past ten years, off road industry power sports market segment has experienced a notable change in demand from ATVs to side by side vehicles.

North America, led by the U.S. and Canada for global power sports market represents more than two third of the industry share. In snowmobile vehicle segment, the region is the largest industry player owing to high demands in adventurous sporting. The sales of motorcycle and PWC segments significantly improved after the global economic recession in the region.

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The key players involved in power sports market are Polaris Industries, Yamaha Motor and Arctic Cat. Other important industry players are Kubota, BRP, Harley Davidson, Honda Motors, Kawasaki Motors, John Deere, Cectek, Shuopu and Suzuki. Heavy R&D expenditure for upgradation of technologies is carried out by major industry players. The drive to expand product features including minimal maintenance, enables them to remain competitive in the industry.

The companies are coming up with modern technologies and product launch to capture this growing industry. In 2015, Polaris Industries acquired Hammerhead, a Chinese ATV maker to modify its product line up. In addition, this strategy will help company in power sports market to cut cost of exploiting built units from the US and thus cause productive price reductions. In 2014, the company also acquired the US based power sports and outdoor vehicle manufacturer, Kolpin Outdoor to strengthen its power sports market segment.

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Global Market Insights, Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider; offering syndicated and custom research reports along with growth consulting services. Our business intelligence and industry research reports offer clients with penetrative insights and actionable market data specially designed and presented to aid strategic decision making. These exhaustive reports are designed via a proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy and biotechnology.

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About the Author

I currently work as a SEO Analyst in a market consultancy firm. An automobile engineer by education, I have prior experience in automotive manufacturing firms, market research, and business development domains.

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Author: Mayur Yeole

Mayur Yeole

Member since: Jan 16, 2017
Published articles: 97

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