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How to Make Your App Rank Higher on App Stores?
Posted: Sep 11, 2017
With hundreds of apps releasing every day on Google and Apple Store, it becomes highly difficult for the web and mobile app developers to get higher ranks for their developed applications. Although, some of the apps may get showcased under the recent release section, but they may appear there only until the time, something new comes up.
App Store Optimization, or ASO, is one of the most common and useful techniques that most of the web developers uses to ensure that their app meets store ranking criteria, and gets displayed at the top of the search results. If you wish to know how you can make your app rank higher on App Stores using this technique, then read the tips below:
1. Study Your Target and Competition
How well you understand your customers and knowing your competition is the two prime factors that can help you develop an app that can rank higher in search results. If you’re following ASO technique, then understanding your audience and competition is the first step of an ASO strategy. Firms offering Apps Store Optimization services India will recommend finding answers to questions like what language does your target speak? What are the top reasons for downloading this app? What keywords do your competitors are targeting? In short, they will ask you to put yourself in your customer’s shoes and then design an app.
2. Choose and Attractive Name and Description
Customers may lose interest in your app, if it doesn’t have a catchy name and description. The name you’ve selected for an app should attract user’s mind in a few seconds, and the description should talk about why they must download and use the app. undoubtedly, selecting an App Store Optimization Company India can assist you to come up with a unique name, but sometimes it may not match your app’s identity and usability factors. In recent researches, it has been claimed that including relevant keywords in the Title of the app or description can help you get 10.3% higher visibility than apps, without a title keyword.
3. Strike Through With a Unique Icon
It is imperative to understand that your potential customers have access to an endless list of apps; hence your visual icon should be unique to win the race in fist impression. Put all your creative power in designing your app’s icon or logo to ensure that its sizing, color scheme, geometry, and appearance should match with your ideation.
Naveen Gupta is a renowned advertising and branding expert at Fuel4Media Technologies working with the best SEO Company in India from past 15 years.