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Professional Proven Advice On Content Writing Services And Copywriting Services In London

Author: Shaun Jessy
by Shaun Jessy
Posted: Nov 10, 2014
Know More About What is content writing?

Content writing is generally used to describe text that is for use online. Most content will contain keywords that help to optimise a web page and improve its rankings. Keywords are one of the most important aspects to consider when it comes to producing effective copy. Keywords should always be picked carefully and there should only ever be one or two per page; anything else and it starts getting messy! Keywords, however, should not take over the content and destroy its overall readability.

When choosing keywords you need to strike a balance between popularity and competitiveness. Well written text will actually produce better results than a heavily optimised page. Although getting thousands of page views is good; it’s useless if people quickly move on because the content is awful.

Keywords need to be woven carefully into a page of text. Search engines look for the most relevant sites for each search term that is used so it is important that these words are integrated carefully. There is a fine line between too much and too little; too many keywords and you will be marked down for stuffing, too few and your site will be further down the rankings.

SEO is not yet an exact science so it is very difficult to say exactly how many words should be in a well optimised page. There is no set number of words that will achieve a high positioning. Different search engines use different algorithms to decide where a site will appear in its rankings and different SEO experts have different ways of calculating these formulas. As a general consensus, however, SEO content needs to be a decent length with the keywords interspersed enough times to be picked up by search engines. If you only use a couple of paragraphs, it is unlikely you will leave enough room to weave in the keywords effectively. Too much text and you risk spamming.

Because it is so difficult to optimise a website in what is now a very highly competitive market, it is always advisable to employ a professional that specialises in content writing services. Advice and input from a content expert will actually save you a lot of time and money as well as help you to generate better revenue from your website.

Professionals that provide copywriting services, whether they are based in London or elsewhere in the world, will know how to craft a page that does not sacrifice quality for keyword rations. There is a very fine balance; one that is all too easy to upset.

One very important word of advice; natural optimisation takes time. Do not sell your soul, and risk damaging your brand, by opting for Black Hat techniques. Using Black Hat techniques, such as churn and burn, will only produce temporary results and will result in your website being banned from search engines. If a content writer tells you that they can get to on the first page of Google within a week, chances are they use Black Hat techniques so avoid like the plague!

Author Bio

Shaun Jessy provides top quality copywriting services to clients based in London and abroad. Shaun helps some of the world’s biggest brands to plan, create and deliver content that guarantees results. Shaun started working for Amvoc, one of the fastest growing copywriting agencies in the UK, a number of years ago and has, over time, developed a solid reputation ion the copywriting field.

Company’s goal is to strategically plan and deliver text that meets a client’s specifications and deadlines. Over the years, Shaun has built and developed a team of talented copywriters that can create text for any purpose. From witty blogs to hard hitting press releases, Shaun and the team can design clever content that does what it is supposed to do.

If you need to speak to a strategist, content consultant, trained journalist or online copywriter, contact us or visit our website to book a consultation or discuss on affordable content writing services.

About the Author

Amvoc basically deals on telemarketing and telesales sector because very highest calibre of telemarketing manpower in the UK.

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Author: Shaun Jessy

Shaun Jessy

Member since: Jul 01, 2014
Published articles: 20

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