How to Break Into Foreign Market with Ecommerce

Expanding your online business into international market can get messy and difficult to handle. But with correct technological steps, it isn’t entirely impossible.

Expanding to international market gives you competitive advantage over your rivals and establishing your name as a trusted brand.

A lot goes in making a website for international markets be it one country or 100 countries, from Alaska to Zimbabwe, there are numerous pitfalls and potential deal breakers like translation incompatibility, logistics and connect with the local people and culture.

But these pitfalls can be avoided if your approach is in a sensible and practical manner.

1. Translation Troubles

Let’s bust a very popular myth – you can’t simply translate a website from one language to another without encountering literal errors. Translating is not easy like your 1st year French textbook; it needs more work than that.

First off, structure your data and products. It’ll be far easier to translate once you know what you want to translate. It is important to get product data in line since the SEA (Search Engine Advertising) and SEO are primarily based on this, so make sure this step is bullet-proof. One method to make this happen seamlessly is contacting a SEO Company in Mumbai if you are looking for trending keywords in Mumbai.

Make friends with the multi-language search engine results. Get the advantage of setting up e commerce sales channel in less than a day and understand the local culture.

It would also help to look how locals search for certain products and keywords and incorporate them in your website. Hire an ecommerce web design company India or anyone close-by to you to manage the website by producing blogs and other high quality editorial content in the native language. Additionally you can also look for native language speaking students who would be interested to write for you.

2. Adjust To The Local Social Network

It is vital to recognize the social media preference of each market. Social media habits vary from country to country and as soon as you get used to them, the better it will be for you. For example, ecommerce is the most viewed online sector in India, with Facebook being the most frequented social media portal for Indians; however there isn’t much love for Google+, so it would be advised against to focus your efforts on Google+ marketing knowing that the impact won’t be much as it would have been if the same efforts were put in Facebook promotions.

Have a support team with the capability to connect with the heart of the country and maintain regular correspondence with your team over emails and Skype calls.

3. Test the waters

Once your website and content are set up, it’s time to tweak and fine –tune according to market needs. How customers will look and find your products differs from country to country. Factors like brand- centric sales and cheaper and discounted products will modify with each changing market. It helps to have a brand filter on your website for easy product options.

The author has tremendous experience in designing and owns the best web designing company in Mumbai and has been extremely successful in providing creative services.