Product Launch & Innovation- Popular Strategies for Mycotoxins Detoxifier Market

The global mycotoxins detoxifier is a much diversified and well established market mainly in Europe and North America. There are many players in this industry which are actively participating in developing the market of mycotoxins detoxifiers. The companies which are present in this business for a longer period are trying to increase their product lines in order to sustain in the market. To check the emerging new type of animal diseases, the players are launching new products through research and developments. Europe and North America based players are emphasizing in new product launch as these markets are matured markets. Some of them are trying to expand their business to developing countries as there are number of untapped and emerging markets which need to explore.

Globally most of the players are adopting the strategy of launching new products in the market in order to sustain for a longer time in the market. Some of the other strategies followed are agreements, partnerships, collaborations and joint ventures. Few other companies also expand through investments, expansions in other geographies. The companies launching their products under the regulatory approvals were the most preferred strategy from 2008 to 2014.

The top three companies of the industry are Bayer, Amlan, Kemin. Other major comeptitors are Alltech Inc, Impextraco. Bayer and Nutreco N.V. were the most active companies that adopted acquisition as the growth strategy in the recent past.

Recent developments in markets

1. Selecting feed additive ingredients using Quorum Sensing is the most recent development in the current fiscal year. Quorum Sensing (QS) is a bacterial signaling method that is critical for several biochemical responses. Feed additive company Nutriad has demonstrated the use of QS as a tool in the development of new feed additives for livestock and aquaculture application.
2. Igusol has launched detoxifier product named as igusafe in 2014 which protect liver of animals. These substances bolster the detoxification defenses, protects the liver cells, reinforcing the liver functions and enhancing animal performance.

In the current scenario, the market is in a positive phase with increasing numbers of players operating in the market place. The increasing demand of the protein content in the processing meat industry is a key factor for growth. The mycotoxins detoxifier market leaders keep on developing the products in order to combat the disease outbreak among animals, specifically for livestock animals. In recent years, market players are investing in R&D in order to launch new products and methods to cease the mycotoxins level in feed. Contamination of feed will always take place; we cannot totally stop or cease at a stretch but it can be controlled slowly by using different detoxifiers in feed.

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