Michael David Wilson

While online advertising has increased in popularity over the past few years, it should not be the only method that you use to get the word out about your business. Traditional forms of advertising...

You cannot really put together an effective marketing campaign until you know exactly who your target audience is. No two groups respond the same way to a particular style of advertising, so you...

If your goal is to land advertisers and keep them coming back for more, you need to be able to deliver outstanding customer service. The fact of the matter is that advertisers essentially have...

With the rise of the internet, it has become easier than ever to quickly and affordably reach a lot of people for the purposes of marketing. Email marketing was one of the very early methods of...

Every business needs to find a way to standout from its competitors and attract as many customers as possible. This can be done via advertising, and in the digital age, there are more ways than ever...

If you have created a new website and have allocated spaces within the website design for advertising, you will probably want to start filling them with some paying ads as quickly as possible. This is...

Landing several good advertisers is a great way to monetize your website, but they will only stay if they feel as though advertising with you is beneficial for their business. Most companies have a...

All well-known, big name brands spend large amounts of money on online advertising. You might wonder why a company that is so successful needs to spend money on ads. Interestingly, the reasons for...

As much as people may complain about the internet being full of advertising, they cannot deny the fact that they are influenced by the things they see. If nobody paid attention to ads, they would...

When you are able to obtain advertisers for your website, you will hope they stay with you for an extended period of time. The security provided by the continuous weekly or monthly payments is...

One of the most effective marketing campaigns that effectively works in growing businesses is to classify the users/audiences based on their demographics, profile data or custom-input and deliver them...

Serving ads on your website is a great way to create an additional stream of revenue, but it’s also a practice that can backfire spectacularly if it is done incorrectly. One of the biggest mistakes...

It is no secret that advertisers use different techniques to deliver strategic content to their target audience, with age being just one of the factors they take into account. An advertiser would not...

When putting together any kind of marketing strategy, it is always a good idea to identify your target audience. Knowing who you are trying to reach can have a major impact on the types of ads that...

While there is often a push to advertise to people locally, you could be missing out by taking such a narrow approach. If you offer a product or service that appeals to visitors from out of town or...