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Highlight The Usp of Your Property To Let out Fast

Author: Laura Brown
by Laura Brown
Posted: Oct 26, 2013

There are times when landlords struggle to let out the property within a reasonable time and come under distress because of the response not matching the property’s intrinsic worth. This problem can be mitigated if a property’s Unique Selling Point (USP) is suitably highlighted in the listings in a way that excites the user audience who are prospective tenants.

A Case Study

PassivHaus in Ealing in West London can be a case study. It is famous for properties that are extremely energy efficient with the typical energy consumption below 15kwh. This means, the average size PassivHausan energy cost will be just £25 per year to heat the property.

This aspect was cleverly used by the landlord as the USP in their listings. The result was that tenants came running and the right tenant was found within 5 days. See how finding key points can help find tenants fast and stop losing your precious rental income!.

This listing only described how a PassivHaus will benefit its tenants due to cost savings plus the minimal environmental impact. So, the effective packaging of the energy saving aspect encouraged people to invest in PassivHaus properties. They are the properties of the future – with minimal environmental impact and slim reliance on energy resources.

Tips on a good listing

In the listing PassivHaus properties used a detailed description with key points of the property highlighting with a summary of the benefits. The lead photo was well chosen with some photos of the exteriors.

Impact of Photos

Good photographs speak a lot. The garden sets the scene of outside dining. The well-Kempt nature of the garden gives prospective tenants an idea of the professionalism of the landlord.

Celebrate the USP

So making the most of the USP is the secret here. In this case the landlord explained what a PassivHaus is – and most importantly how it will benefit tenants. Eco-friendly properties are always popular for the energy savings they offer. Although the initial costs are higher, your tenants could be happier and stay in the property for a longer period.

Ealing Area

Before looking for Ealing Flats to rent, closely study the advantages of the area. It is a famous London locale oozing countryside charm – with its solid, detached Victorian houses and big gardens. With lots of transport links, good schools, varied green space overlooking Ealing Green and historic Pitshanger Manor, Ealing is a permanent housing market.

The posh areas include roads around Montpelier Park in the Mount Park conservation area covering Park Hill and Mount Park Road.

Now the new developments are mostly in the town centre which will be transformed soon. More than 1000 new homes on the Dickens Yard with shops, offices and transport links are coming up.
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Author: Laura Brown

Laura Brown

Member since: Oct 24, 2013
Published articles: 1

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