Five Finishing Options for Your Next Business Card

The design and layout of modern business cards have established that they are robust tools to promote your products. According to a survey, 34 percent small business owners in the US believe that business cards usage is effective in building network. However, the run-of-the-mill cards that are rectangular in shape and come with done-to-death fonts are no longer popular. Today, your customers have a lot of expectations in terms of finishing options. Say for instance, you have a business in Tampa, a city in Florida that’s thriving with activities throughout the year. You need to fight competition, represent your brand and inform prospects about your work in a way that results into successful conversions. This is where lies the importance of professional business card printing. Tampa based business owners, who are serious about impressing their customers with outstanding printing materials, here are five finishing options that expert printing companies are churning out to turn the deal in your favor:

Die Cut

It’s the process of cutting different, irregular shapes in paperboard to add a quirky look to your card. For example, if you have a street-side coffee shop in Florida, promote it using die cut varieties resembling the shape of a coffee cup with details such as the name of your café, address, phone number, logo and tagline.

Varnish and Spot UV

As a welcome break from the traditional paper feel, business cards with varnish finish evoke excellence. A coating of silk, matte or gloss can be applied to make the paper durable. Besides, it will also improve the look and feel of the design, giving it a smooth and lustrous finish

Spot UV implies ultraviolet varnishing, which you can use to improve the look of some portions of the card. This makes the color looks richer and glossier.

Embossing and Debossing

It is done by heat pressing into the card paper sans the use of foil or ink. The process adds a robust texture, and in many cases exuding a three-dimensional impact. Embossing creates a raised impact on the paper stock. It’s a mechanical process and you can manipulate the design as per your requirement. There are two methods of embossing: heat and dry embossing. The former is done by stamping a pattern or image on the paper, spraying powder on the same, and finally it is completed by applying heat.

Debossing is just the opposite of embossing. It produces a different impact, i.e. creating a depressed effect. The paper looks pressed instead of having a pop-out appearance. It also produces a three-dimensional impact.

Foil Bloquing

Done by forcing a colored foil into the paper with the help of a heated dye, this technique makes your business card look sophisticated and elegant. If you want to highlight your company logo and typography, this Foil Bloquing is what you must opt for.

Fold

Business cards that come with a single fold are a great option if you need double space to incorporate a little more information. It also adds a unique look, gives it a minimalist yet unconventional look.

As you can see, when it comes to business card printing, Tampa entrepreneurs can make the most of professional card finishing options to impart an added edge to their print materials. Therefore, start getting creative and stand out from the rest.

Isabella Watson is an active blogger with an extensive industry experience in the field of business and golf activity.