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3 Simple Ways to Sell More Product Wholesale By Kimberly Higgins

Author: Amitava Sarkar
by Amitava Sarkar
Posted: Aug 21, 2015

There are few things more disappointing to a company that specializes in wholesale products than seeming to attract a new client’s interest, only to lose to a competitor. This is true for sellers of most products that go through retailers, as you typically sell wholesale to a retailer rather than one-on-one to the consumer. When convincing retailers, warehouses and other companies to buy from you wholesale, you walk a fine line. You need to make working with you more attractive than working with your competitor, but there’s no sense in underselling your product and taking a hit to secure a sale.

If you can get your costs under control, you can then afford to bid lower than your competitors. At the same time, lower prices aren’t enough – and in fact, may seem questionable to a client on their own, like you might be sacrificing quality in order to deliver cheaper. You also have to promise to deliver faster without sacrificing the safety and security of the products in transit and during delivery. Most companies don’t have the resources to be able to promise these things to their clients. When you’re a smaller company without the resources, it doesn’t seem fair – until you realize there are simple ways to level the playing field and sell to more clients.

Deliver Faster

If you can get your product to a customer faster than your competitors, you might convince them to buy more. The easiest way to do that is to hire a transportation logistics company and emphasize that speed is one of the things you’re most concerned about. With a combination of trucks, trains, and planes, a company that specializes in transportation had everything it needs in place to ensure a speedy delivery for its customers. Even if your product needs to cross the border, you can rely on them to do it quickly and without incident.

Deliver Cheaper

Without taking a loss, you can bid lower than your competitors simply because you decide to outsource transportation to the experts in lieu of purchasing your own equipment, hiring your own delivery staff and operating an entire transportation department in-house. The savings on hiring the experts is immediately apparent, and you can afford to pass along those savings to your clients. If your wholesale products take up less than a full truckload of space, you won’t waste money on the cost of gas and a driver’s salary, as well as risk wear and tear on the equipment, by sending a truck out anyway. With Less-Than-Truckload services from a logistics company, you pay only for the fraction of the truck your products use.

Deliver Safer

Speed and affordability are well and good for attracting more buyers, but they can only go so far on their own. If your products don’t arrive safely and undamaged, even lower prices and faster delivery won’t be enough to keep your clients away from your competitor. That’s why it’s so important you rely on the experts to plan and execute your delivery. They can afford to hire enough drivers to make sure each driver is trained and well-rested – without passing on the costs to you. They know how to pack items securely and how to load and unload them without incident. Since you can’t personally oversee every delivery, you need to make sure you can count on product safety. A logistics company guarantees a safe delivery.

Faster, more secure delivery is key to convincing any retailer, warehouse and business to invest in your products. When you have a quality transportation logistics company in your corner, you can achieve so much more as a wholesaler.

About the Author: Kimberly Higgins is a business owner from Florida who sells many products wholesale. She recommends Landstar System, Inc. for all your business’ transportation logistics.

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Author: Amitava Sarkar

Amitava Sarkar

Member since: Nov 27, 2014
Published articles: 349

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