Five Things You Need To Consider While Advertising Your Commercial Property Management

The profitability of a commercial property depends on whether the property is able to attract the right tenants or not. However, inviting good tenants and establishing an association with them is not at an easy job. In a highly competitive market, all commercial real estate requires a unique marketing package which makes it stand out from the crowd. Moreover, the package needs to be conveyed to the target audience without any ambiguity. This is why a dedicated advertising campaign is of the utmost importance.

Marketing managers of a commercial property need to understand that finding the right tenants is not possible simply through advertisements, rather, they need an elaborate plan to communicate their propositions and surpass the advertising efforts of close competitors. Here are five strategies every property manager needs to follow for running a successful advertising campaign.

1. Stick to a brand image

The primary function of an advertisement is to convey the unique selling proposition to the audience. This best way to do this is by creating a distinct brand value of the commercial property and extrapolate the brand image to all its associated elements. The brand image of the property must be customer-oriented and also contain the unique benefits a tenant can enjoy during occupancy. The advertisement campaign must portray the brand image of the property as their central idea.

2. Localized approach

A fact property managers should never forget is that real estate properties have a highly localized orientation. So, the advertising campaign of a commercial property for lease in USA needs to be designed keeping in mind the attitude of the local population and your advertising strategy needs to be devised accordingly.

3. Use maximum communication channel

An important factor behind the success of an advertising campaign is the use of as many marketing channels as possible. Commercial property management firms need to identify all the communication channels with a substantial audience base and run the campaign in all of them. Today, digital channels like localized search services and social networks are emerging as great mediums of advertising which needs to be harnessed to the fullest. At the same time, traditional advertisements like street visuals and print media should not be neglected either.

4. Deliver maximum visual appeal

The impact of visual elements in advertising is undoubtedly the highest of all. Visuals play a significant role in drawing the attention of the audience to any advertisement. Property managers should focus on the use of high quality attractive photographs and videos of the commercial property to make the advertisements appealing to the target audience.

5. Compliance with fair Housing Act

A very important consideration no property manager can neglect is to check whether the advertising campaign is compliant with the terms of Fair Housing Act. The Fair Housing Act prohibits the designing and publishing of ads which portray any kind of preference or discrimination of tenants on the basis of sex, color, religion, physical ability or family status. It is of very crucial to eliminate any such elements from the advertisements which hints to the preference of any particular segment of population as tenants. In fact, the advertisements need to focus more on the characteristics of the commercial property for lease rather than that of the tenants.

I am John Daniel, A US based Real Estate Professional and Blogger. With experience in real estate of more than 10 years, the above mentioned article is solely based on my experiences with madison management .