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Bahubali bollywood

Author: Vijay Pallamreddy
by Vijay Pallamreddy
Posted: Aug 23, 2015

Sivudu (Prabhas) is consumed by a desire to scale the waterfall by the edge of his hamlet right from his childhood,much to the chagrin of his doting mother. One fine day, he ascends the summit only to find out that it he is the son of Amarendra Bahubali,the crown prince of the kingdom of Mahishmati, who gets murdered by his first cousin, Bhalladeva (Rana).A dubbed fantasy epic that charmed millions of Hindi-speaking moviegoers this month has startled the Indian film industry,with box-office analysts viewing the movie’s record-breaking run as a wake-up call for Bollywood."Bahubali," a Telugu-language film featuring actors unknown outside of south India, grossed 850 million rupees ($13.2 million)

in Bollywood’s traditional stronghold within a fortnight of its release. It continues to pull in viewers despite being overtaken by "Bajrangi Bhaijaan," a new Hindi film starring popular actor Salman Khan.And it’s not just "Bahubali," billed as India’s most expensive film and featuring top-notch visual effects, that is challenging Bollywood’s monopoly in the country. Three of India’s top five blockbusters in the first half of 2015 were from Hollywood,squeezing out domestic competition until "Bahubali" and "Bajrangi Bhaijaan" rode to the top.Bollywood should be worried. All the innovation, the out-of-the-box thinking – it’s all coming from outside,said Shailesh Kapoor of Ormax Media, which tracks Indian releases. "Whether it is ‘Bahubali’ or Hollywood franchise films, they are finding a lot more favour with audiences than before."U.S. blockbusters are also trumping domestic releases at the Indian box office. The seventh film in the "Fast and Furious" franchise opened in April this year and earned more than 1 billion rupees ($15.6 million) in India, as did the dinosaur spectacle "Jurassic World"."Avengers: Age of Ultron," Disney and Marvel’s comic book adventure, netted around 700 million rupees ($10.9 million) in India, surpassing the collections of big-ticket Bollywood movies such as "Dil Dhadakne Do" and "Detective Byomkesh Bakshy".In the past, Hollywood movie studios have struggled to compete with local offerings in the world’s biggest film industry by output.But in the last two years, thanks to movie franchises such as "Transformers" and "Iron Man", increasingly picky audiences in Indian cities have warmed to Hollywood blockbusters.

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Author: Vijay Pallamreddy

Vijay Pallamreddy

Member since: Aug 22, 2015
Published articles: 1

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