Wisely Choose a Viewing Studio to Get Quality Usability Testing

A product needs to be tested before it is brought to market or to enhance the process of marketing it if the product already exists in the market. The evaluation process is usually done by market survey which consists of a specified group of participants and is commonly done in a viewing studio, which is well equipped with facilities required to conduct the market survey and group discussions.

The Viewing Studio is the key to getting quality usability testing done so as a client it is wise to seek out the best that is available and put it to good use. The group discussion is a useful testing tool that is based on users discussing their feelings around a product, and it is deployed to evaluate the product before it is launched. The process involves participants or respondents with whom the supervisors interact to discuss the plusses and minuses of a product or service. These discussions are observed by clients sitting in a chamber behind a one way glass mirror. Useful information is then gathered by them regarding the product. The information collected is unadulterated and derived from the core group that forms the consumer base.

Here is where the importance of a viewing studio comes to the fore. A studio that conducts an important event such as a marketing survey of a product need to be more than adequate in terms of infrastructure, equipment, service, recruitment and access. First of all you need the most modern recording and viewing equipment for the interviews; things to aid the viewers comfort such as air-conditioning, observation post with seating for clients, refreshments, parking and easy access to the studio. The studio must also offer a viewing facility on the spot and deliver the outcome digitally to the clients the next day.

Then there is the code of secrecy around the entire exercise - such that it is not to be leaked to outside sources so as a competitor will not be able to use the information to their own advantage. The most significant aspect of usability testing is that it is a move away from conventional methods where market surveyors talked to everyone and not just the actual users. The testing is now completed involving actual users so that the people who use the product can give frank opinions and views. This helps the client to improve on their products and make it better for public consumption.

The viewing studio you choose will not be the best for you unless it meets all these conditions. If you are in The UK then you will find some of the best studios in the heart of Manchester. You can also make enquiries to verify the facilities of the studio before you contact them.

I am K Thomas-Wilson. I love to write Article.