3 Reason Responsive Web Design Can Benefit SEO

With the increase in the number of smartphone and tablet users across the world, the demand to reach website compatibility was a required need of the hour. Steps in responsive web design, which delivered what was required, not only with the look and the feel but also with the form and the functionality. A responsive website takes care of the necessary requests and regulations like click versus touch, screen size, pixel resolution, and support for Adobe’s Flash with optimized markup and several other media queries. The fluid form of the layout along with the visual representation, a responsive website delivers the same viewing experience for the viewers for any website on any device.

Not only does a RWD take care of the viewer’s compatibility needs, it is also an excellent and central platform for all digital marketing supplies like the SEO.

Following are some of the best reasons how SEO benefits from a responsive web design, merged by an established Web Designing Company in India.

Google Recommended

If you are an online marketer or a professional dealing on the internet, you would know that when Google speaks, people dotingly listen. And Google talks heaps about the benefits of RWD so it only natural that the internet would follow suit.

We have all heard of the line, "when in Rome, do as the Romans do". Well, we just apply it here. Google not only prioritizes mobile friendly sites but also ranks them higher on the search engine results page (SERP). So it is always advised to listen to Google and design a responsive website for your business.

Link Building is Concrete

With a responsive website, the need for a separate mobile website is redundant. The URL for each page of a responsive website is unique, hence any link which directs you to the main site also directs you to the mobile version, and since both the version are essentially the same, just on different devices.

The absence of multiple URLs helps create a stronger network of links as on the back-end the mobile and desktop profiles continue to grow stronger together.

Reduced Page Load Time

The average time for a mobile website to load is 7 seconds, while Google wants it down at 1 second. In a responsive design, the links are not redirected to the mobile version in case to user wants to reach a certain URL, instead the unique URL system the time taken in this situation is considerably less. In essence, responsive web design means lesser loading time and more time looking at the content. Perfect if you want to aim for SEO services.

Prioritized Mobile Ranking

This is again where Google preferences play a major role in the progress of your brand. Since mobile searches have overtaken desktop searches all over the world, Google ranks mobile-optimized websites higher than those which aren’t, especially if you are local business entity. A responsive website which Google prefers and one which is best for mobile searches is a definite win-win for SEO.

The author has tremendous experience in designing and owns the best web designing company in Mumbai and has been extremely successful in providing creative services.