Paperboard Products for Custom Printed Advertising

If you’re working in advertising, then you understand the excitement of having access to different forms of media available for you to use. Just imagine. It all starts with a single concept – a concept that you can build and grow to help your clients reach their target audiences. From there, you can safely and proudly say that you were part of their success.

Despite the huge number of available resources however, advertisers still hit a blank wall sometimes. They run out of ideas. Everything else they do seems to be something that the competition has already done.

Are you one of these advertisers? Do you find these situations familiar? If so, it’s time to get back to the drawing board and start thinking out of the box. What other ideas haven’t you tried before?

Paperboard Products

Here’s an idea you can play with. What do you think about custom printed advertising? And no, don’t stop with the usual flyers, posters, and similar printed media. Think about a wider set of possibilities. Beer mats. Beverage insulators. Napkin bands. Paper liners. All these are common items you see lying around different establishments – restaurants, hotels, bars, resorts, and event venues. And that’s the beauty of it. They’re everywhere.

Paperboard products may be common items, but that’s the exact same reason why they could do wonders for you and your clients. They are a great twist to the traditional way that custom printed advertising is done and promotes brand recall without your audience even realizing it.

Imagine a bar patron lifting his glass and seeing that beer mat bearing the name of a specific brand. He may not know it, but that split second in which his eyes landed on that thing is already enough to leave an imprint in his mind. It’s the same scenario for those who absent-mindedly move the beverage insulators on their coffee cups, or those who glance at the paper liners on their hotel room’s bathroom counter.

Subtle Marketing

The awesome thing about paperboard products? It’s a discreet and subtle form of marketing, which, you would have to admit, is the better way to do it sometimes. Sure, you have those in-your-face routes covered. But what about those audiences that do not really welcome those? This is a great solution.

Ever see those customers that seem to be put off when salespeople approach them, showing that they’d rather do their shopping in peace? This is the kind of customers that you could be after, and these are the kind of customers that subtle marketing could catch.

Sonoco Paperboard Specialties manufactures paperboard products at awesome prices, providing you the perfect medium for you to market any brand you’re advertising. They also accept requests for customization, making them the perfect partners for custom printed advertising, regardless if you want it done subtly or if you want it to be done as loudly as possible.

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