5 New Facebook Features Exciting The Digital Marketers

As an active social media marketer you must have had an idea about the new 5 features which Facebook has recently launched, but have you checked how these features can influence your social media promotion? How these features can be used for your business? How these features can be a reason to modify your social media marketing strategy? Let’s get into a detailed analysis of these 5 new features and seek the answers of these questions.

Feature#1 See First If your Facebook Page is enriched with great content and has a good fan following, now it’s time to tell them to customize their news feed. The new feature has empowered the user with the control to prioritize updates from preferred pages, groups, and friends. This indeed is a great option for the fans who wait for your updates and do not want to miss your post in the squall of the news feed. You just need to edify your visitors to Go to your Facebook Page, Click on Button "Liked", And select see first option Or Customize News Feed preference and set "See First" for your page. And it’s done. Feature #2: Upgraded Conversion TrackingThe marketers who used to place two pixels viz., Audience Pixels, and Conversion Pixels, to create website custom audiences and conversion tracking, now can shift to Upgraded Website Custom Audience Pixel for combined benefits. This will help in getting more comprehensive and accurate stats. To do this, you just need to implement the new Audience pixel on each page of your website then adapt the new pixel and lastly do not forget to remove the old Facebook pixel.

Feature #3: Free Bluetooth beaconsThis is incredibly a good option to increase the visibility of your local business, with no investment of money and time. Whenever a person visits your business location and uses their Facebook, they will get Place Tips, with your business information, a welcome note with Image, prompt to check in or like your page and they can also recommend your business to their friends. Facebook provides these beacons for free and they are easy to install. You just need to go to Facebook (https://m.facebook.com/business/a/facebook-bluetooth-beacons ) to place a request to Facebook, and it’s done.

Feature #4: Send/Receive Money through Facebook MessengerThis feature is added in Facebook Messenger through which now money can be sent and received between users. The feature is available for all without any additional charges. To send money, you can simply go to Facebook Messenger, start a conversation and you can see the sign of "$" right there where you see options to customize font, send photo etc. Just click on "$" sign and enter the amount to be sent and click on pay, enter your debit card details and it’s done. The money is sent. In case you wish to receive money, you need to open the conversation and add a card in the message and add your debit card details to accept money. Currently, this feature is available in US only but with advancements and availability in other regions, this feature may bring a transformation in Social Media marketing and promotion.

Feature #5: Save Replies Active marketers know the importance of prompt replies on chat and also the hassle and time required to reply your users where some may be standard and some with a little tweak in the general message. Now with save reply feature, businesses get an easy and faster way to reply conversation. Frequently sent messages can be saved and sent on a click as per need. Just go to the message area of your page and click on the message on which you need to reply, and saved message will appear on the left sidebar. You can create a new reply or use the saved replies. Saved replies can be searched by keyword. This feature is currently available for the users who have enabled message button.

Excited! So, let’s get started. You have the do-it-yourself option, or if you are too busy, you may rope in an experienced Social Media Marketing Agency to take care of your digital marketing campaign.

Anurag Gupta is a budding entrepreneur with stakes in WeblinkIndia.net, an acclaimed Web Designing & Development Company, headquartered in India. He also happens to be a keen writer, sharing insights, tips, and tutorials.