How To Get The Most Out Of Sticker Printing For Promotions

Spending your entire advertising budget on promotional sticker printing isn’t going to pay off if all of them end up in the rubbish. Not only will you be wasting your hard earned cash, your business won’t be receiving any promotion. This is why we have shared some tips on making the most of your stickers.

• Give people a reason to display them

One way to achieve this include offering a free gift to people who display them on their vehicle. You could also ask your customers to take photos of how and where they have used the sticker to win a prize.

• Give people some variety

Offering a choice of two or three different designs or slogans will give people the chance to pick the one that they like best. You will be surprised at the reasons that people choose not to display these items.

• Place a coupon on the back

Why not include a coupon or discount as a part of personalised sticker printing? This will give people a good reason to hang onto them. You could also try printing a range of different offers so that they pick up more than one.

• Place a survey on the back

A survey is a great way to build your customer database. Make the back similar to a contest entry form, asking for their feedback or even their contact information. They can send it in once they remove the back.

• Talk about other products or services on the back

Think of your sticker like a miniature billboard – use the back to sell some of the other products or services that you offer. The front is designed to grab attention, whilst the back provides information.

• Sell or trade the back to a related business

Think about businesses whom you could partner with. If you’re a pro golf shop, for example, you could partner up with a local golf course – they could advertise their competition info on the back.

• Make the sticker promotional and useful

It is important that the item is useful for the recipient just as much as it is promotional for your business. If you’re a doctor, for example, you could print some emergency numbers on it for easy access.

• Think outside of the box

When it comes to successful sticker printing, you’ll find that those that are a little different work best. Why not have them cut into interesting shapes or handed out alongside other promotional items?

• Be generous with your handouts

Ensure that you keep plenty on hand, as this will allow you to hand one out to everyone you encounter. You might see even more success if you’re willing to hand out two or three to one person.

We hope that you found the above tips useful in making the most of sticker printing for promotional purposes. It is important to understand that these stickers are completely different to any others that you encounter in your daily life, as they are designed to generate business and attention.

Tom Smith has been working as a freelance writer for interior design and decoration, equipments hire and scrap metal recycling.