Commercial web offset printing in tampa – five benefits

If you have a notion that printing is only about clicking the ‘Print’ button on the computer screen and expecting a page to emerge from the printer, then you are unfamiliar with web offset printing. It is generally used for large-scale commercial printing such as in high-volume publications. These include magazines, mass-market books, promotional booklets, flyers, brochures and catalogs. Commercial printing companies in Tampa are taking offset printing seriously because of the benefits it offers to businesses. These companies are also embracing state-of-the-art technology to provide unparalleled printing services. Tampa-based direct marketing and printing firms are therefore continuously updating their equipment and technology infrastructure to deliver nothing but the best.

Here are five benefits of web offset printing:

1. Cost-Effective for Paper Applications and Large Orders

Web offset is affordable for paper applications because it prints on paper from a roll and not on individual sheets. Rolls are also cheaper and need less space. This implies storage, handing and logistics become much simpler. Moreover, when you print hundreds of flyers, catalogs or brochures or thousands of magazines to popularize your new product line, offset printing is extremely cost-effective. The cost for each copy is actually less with more impressions businesses print.

2. Ideal for a Number of Applications

When it comes to web offset printing techniques, they are extremely versatile and perfect for several applications including product vouchers, lottery tickets, pharmaceutical inserts, direct mail marketing materials and forms (in financial institutions, banks, hospitals). It is also ideal for printing on extremely thin materials such as medicine bottle labels.

3. Faster Than Other Forms of Printing

You know that a digital printer prints fast but as far as offset printing is concerned, it is faster. With web offset, you can print continuous paper rolls at a speed of about 50 feet per second. This is the speed you need when you have to print 6000 copies of catalogues on your new product launch to meet the deadline.

4. Flexible Packaging

You already know that offset is ideal for a numerous applications. It is also a winner with respect to flexible packaging. The technique can be used to print on primary as well as secondary packaging materials such as wrappers that generally have direct contact with food items such as soup sachets, instant noodles and cheese covers. Secondary packaging, on the contrary, does not come into direct contact with food or drugs. This includes packaging around mineral water bottles, seeds and medicine boxes.

5. Better Quality and Variety of Finishes

Offset printers use ink and not toners. Consequently, your final product will have richer colors and finer lines. Get loads of brilliant, rich and full-color printed product catalogues if you want to impress your clientele in Tampa faster than your closest competitors. As far as finishes are concerned, you get to choose from an array of options including matte, hi-bright, satin and high gloss.

If you are looking for commercial offset printing services, Tampa is the place to look for. Why? That’s because as per the Winterberry Group, a consulting firm in the US catering to the advertising sector, print is expected to be a 45.7 billion dollar market by the close of 2015. Therefore, businesses in Florida can look forward to making the most out of this advertising channel.

Isabella Watson is an active blogger with an extensive industry experience in the field of business and golf activity.