3 Amazing Instagram Strategies Businesses Should Be Aware Of

A serious peril while talking about social media optimization is ignoring Instagram marketing. In just five years Instagram have 300 million active users and it generates 70 million photos per day. By uploading pictures on this powerful social media tool the interaction of the people with brands in comparison with Facebook and Twitter is 400% more. However, planning strategies are essential in order to promote a brand and create Insta presence.

Let’s discuss a few strategies in Social media optimization that can help anyone in engaging followers to drive sales.

Determining objectives: The mobile nature of the app helps in connecting with more people in comparison with any other platform.

Depending on the brand and services it is essential to decide the objectives which may include:

-Brand awareness

-Showing products and services

-Growing community

-Increasing customer awareness

Developing content strategies: The foundation of social media optimization is content. Many B2B and B2C companies are using strong content strategies to showcase their services and products. For that businesses should focus on building content themes, by which they can determine the aspects of their business they want to showcase. In addition, determination of the ratio of the video and images is also important for the brand. For instance, some businesses have time and skill to create a video compelling the story of the product. However, many small brands do not have such resources, in which people choose not to publish video at all.

Also, planning content calendar will help a brand to grow and get noticed by many followers. Frequency and theme of the posts have to plan in advance. Instagram doesn’t allow to schedule posts in advance neither it allows any third party social media management tools to plan the post. That is why it is suggested to plan everything in advance.

Establishing clear guidelines: A consistent voice on social media platforms is necessary to build a brand. As here through visuals explaining about the brand could be a tricky task. Businesses should focus of creating their own style hashtags, captions or visuals. Not all marketers have the ability compose a picturesque image representing their brand using a few elements such as background colors, white space balance and subject will help in getting more engagement. Moreover, Instagram effects also give an opportunity to add filters to the images and videos.

Geo-tagging is another way to elevate the engagement and to discover the content on this marketing tool.

Lastly, tracking how content is performing and how many people are showing interest will help in adapting improved and new marketing strategies in Social media optimization. By the time brands will realize which type of engagement practices and content practice will work for them.

Marty Ron is a freelance writer, technical writer, and editor of a leading magazine. He writes for many online E-commerce websites. He also has been writing blogs on various forums.