Increase you share of the market by using outsource B2C telemarketing companies

Telemarketing in the business to consumer market serves a multitude of purposes and should be considered, by businesses, an investment rather than an expense. Adding telemarketing to the marketing mix is an effective and simple way to increase profits and promote products or services.

Phoning a potential customers gives a business the advantage of being able to gauge a customer’s level of interest almost immediately. An experienced telemarketer will be able to tell, within a few minutes of a conversation, whether or not a prospect is genuinely interested in a product or service. Inexperienced telemarketers, however, are fobbed off easily and cannot tell quite so quickly whether or not a person is interested which is why it is advisable to use trained and experienced agents in a telemarketing campaign.

Providing a more interactive and personal sales service has a number of benefits; it allows a business the opportunity to build a meaningful relationship with a prospect which makes the prospect feel more valued as a customer. It creates an immediate rapport which means a prospect is more likely to result in a sale or order. Using the telephone allows a business the opportunity to overcome any objections. If, for example, a customer reads an email, they may show some level of interest but not be able to justify making the purchase. Over the phone, however, as soon as a prospect raises an objection, the telemarketer has the chance to overcome the objection and turn it into a positive of using the product or service.

As a business, if you are considering adding telemarketing to your marketing mix, it is advisable to contact a number of lead generation companies to get an idea of process, targets and expectations. It is better to outsource this type of work to a company with experience, even if it is just for the first few months, so that you can get an idea of the potential success of the campaign. Setting up an internal telemarketing team is costly and time consuming. If you have not tried telemarketing your product or service before, you can use outsource B2C telemarketing companies to carry out a short campaign on your behalf on a month-by-month basis.

The advantage of using an outsource company is you do not have to invest in staff, training staff, CRM systems, data, telephone systems and a management structure. An outsource company will have all of this in place and will be able to provide data. Al you need to do is establish your criteria and your targets for the campaign. Once you are happy that the campaign will be successful, not all are guaranteed to work, you should then consider moving your telemarketing team in house. Most businesses, however, find a suitable telemarketing partner and generally end up leaving this type of work in their hands.l

Nicole Semark, a director at Amvoc, an outsource provider of B2B telemarketing services to businesses in the UK and overseas, has developed a comprehensive approach to telemarketing for businesses and users.