3 Reasons Why Car Dealerships Should Start a Blog
Posted: Sep 16, 2015
If you are an auto dealer, you probably already know how important it is for you to maintain an online reputation. Well! If you haven't found some good ways to market yet, then this might be the right time to start a blog for your company.
According to studies, nearly 73% of businesses use content marketing focused on their own branded content. Another 41% take advantage of user generated content such as customer reviews. According to major marketing brands, content marketing helps increase visitors to your website. Even better, if you spend some time in crafting a video and use it in your blog to describe about your dealership company. So how blogging can help grow your business? Let's find out...
#1 Blogging Helps Your Customer Find You Easily
No matter, you own a car dealership company or a shoe store, you have better chances to grow your business via digital marketing.
A few years back in 2012, when blogging wasn't as popular as it is now, nearly 89% of customers used search engines to make purchase decisions. This indicates, the more trackable your website or blog is, the better chances you have to gain potential leads for your business. Linking a video in your blog will surely help visitors to get a better hindsight of your business.
#2 Blogging Helps You Build a Strong Online Reputation
Again, as everyone knows that "content is king!" You can provide your customers and everyone else with the necessary information that they might be seeking. This way, more and more clients will be reverting back to your blog in order to gain new information.
Remember, that the content you offer needs to be written keeping in mind what your customers want to read. For example, if you own a pickup truck dealership, then you should write blogs/news that define about pickup truck only. Don't try to introduce about new car models or other irrelevant stuff that your clients don't want to see.
#3 Blogging Isn't Expensive Like Other Ways of Marketing
Blogging is one of the best ways of marketing and the good thing is that, you really don't have to pay anything if you can write on your own. Provide your users with the concise and accurate information and answer the frequently asked question by your clients.
So why not invest time in writing blog for your dealership rather than wasting your money on something that is expensive and don't give its worth? Not only a great content will help differentiate you from your competitors, but will also help you generate more leads in the future.
I am a car salesman trainer, blogger and automotivepreneur. I write a blog at RobertWiseman.com for car salesmen and car dealerships. Guide them with latest sales tool and techniques to make their career in the automotive industry.