Enhance Your Concepts with Short Animated Videos

It's no secret that videos make the perfect marketing tool. They engage, inform, and entertain, which are very important when trying to promote a product, concept, or idea. Using video animation is a good way to expand marketing creativity. Unfortunately, video execution isn't as simple as picking up a video camera and filming. While there remains a certain appeal to home-video quality entertainment, you can't expect to compete well with other businesses without a professionally crafted explainer or short.

Animation takes skill and creative artistry. While everyone can take the time to learn animation and showcase their unique brand of creativity in a short piece, professional animators take the burden of long learning curve and all the challenges it entails from the hands of your marketer. This way, you can focus on what you do best and leave the work to experts who know exactly how to present effectively your concepts and ideas through short animated videos.

Animated shorts are effective instruments that help engage and reach out to audiences. It is a medium that transcends demographics. In fact, businesses that use short animations report to increase engagement rates by 65 percent on average. Whether you need a how-to video or an explainer, a promotional ad, or a product demonstration, animated videos are great products, which when properly executed, can help you get closer to your goals and milestones. Here are ways to enhance your concepts when planning out an animated short:

• Keep your script short and sweet. To keep a high level of interest in your product or idea, you should avoid losing the audience's attention by keeping your presentation concise but informative. You will be surprised at how much details you can put into a minute-long animation or even a 30-seconder short ad. If your script is clear about your video's purpose, it is easier to communicate your concept within a short timeframe.
• Enhance your concept using metaphors. Simply saying what your product, service, or brand is all about is plain boring. To present your concept more creatively, you can use metaphors that can help audiences visualize what you are trying to say while breaking free from the literal. Metaphors are also great for presenting call to actions and enhancing the entire video experience.
• Add elements that will further enhance the viewer's experience. This can mean sound, audio and visual effects, narrations, and other video elements that can improve the quality of your video and the end user's experience of it.

Sunny Arora CEO of a href=http://b2w.tv/Broadcast2world started its company in November 2009 with the passion and belief in the concept of animated marketing to be the next revolution.