Promotional Videos for Business: Secrets behind Going Viral
Posted: Sep 17, 2015
If you are a frequenter of social media networks, you may wonder how certain types of content go viral and why the sillier and pettier they seem, the more clicks and views they get. Ideally, you want your promotional videos to go viral organically but it doesn't hurt to give your material a push, like many companies do, in order to get people's attention and make your ad as popular as it can be. After all, getting into people's radar is one of the major aims of these types of production efforts.
When people say viral videos, popular music videos, spills, memes, startup advertisements, and animations come to mind. These are videos that have traveled around and reached all nooks and corners of the internet by means of YouTube, Google Video, MySpace, Facebook, Digg, blog features, and other mainstream channels. They are videos with millions upon millions of views and shares, making them the talk of the town and of pop culture trends for quite some time.
While you don't always have to reach internet-wide popularity to call your promotional video successful, going viral makes it more effective in generating buzz for your business and sending your message across. If you want viral success for your promotional videos, the following are some trade secrets and principles professional video production companies follow to increase their products' chances of going viral:
- The most viral videos have many things in common, among the most important of which is a length. If you want a promotional video to get the views and shares you need, make it short. If you can, break long stories into several bite-sized clips. This way, they will be easier to sit through, digest, and share.
- Don't make it an outright ad. Consumers are sometimes rebellious when it comes to advertisements. If they feel like you are deliberately selling to them, they might not take the bait nor will they share your content unless you give them something that is truly amazing and share-worthy.
- This is where the shock factor comes to play. If you create video content that intrigues and makes people question, you give them no choice but to investigate further and even let their friends in on the ride.
- Clickbait all the way. Using intriguing headlines and making your video seem more important and urgent than it also increases your chances of going viral.
Sunny Arora CEO of Broadcast2world started its company in November 2009 with the passion and belief in the concept of animated marketing to be the next revolution.