Using Paperboard Products as Promotional Products

Promoting a product, service, or brand can sometimes drain every bit of your energy. Thinking of promotional products alone could take so much time, considering the number of options and possibilities out there. It’s not just about what to say or what to write. That’s the easy part. What could be nerve-wracking is deciding what medium you should use to get that message across effectively.

How do you think of new ideas, and how do you eliminate the ones that are already laid on the table, but will not really prove to be effective? Listed below are some of the most important characteristics of effective promotional products that would help you check if you are working on the right ideas or not:

• Useful. Notice how people throw flyers that you spent an entire day designing into the next trash bin they see? It’s simple. They have no use for it. When you think of a promotional product to use, make sure that it does not only catch attention, it should be something that people can use as well.
• Personalized. Okay, so you have a product that you believe would be quite useful to your target consumers. What do you do next? You personalize. It has to be marked with your company name. If you’re confident that people will definitely recognize your logo, then you can do things the easy way and have that printed. If you have space for it, you could add other information like addresses, websites, and the like.
• Well-designed. Always go for the visual appeal because this is what’s going to draw a potential customer in. Give your promotional product the kind of design that represents the brand you are promoting in the most appealing way.
• High Quality. Remember that these promotional products represent the brand you are promoting. This means that cheap-looking products may not exactly leave potential customers a good impression. Make them feel that you are truly going all out for them by using products that are durable and high quality.

When it comes to products that are useful, well-designed, high quality, and can be personalized, paperboard products like drink coasters, beverage insulators, beer mats, paper liners, cup covers, and the like are always a great choice.

Especially if you want to promote a name within the food, beverage, or hospitality industry, you can never go wrong with these products.

The biggest plus to paperboard products is the fact that they have little to no impact to nature. This means that you also show a little of your name’s social responsibility.

Sonoco Paperboard Specialties manufactures the best paperboard products and customizes them according to your needs. This could be the next big thing that you have been looking for, and could take your marketing efforts to the next level.

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