The Effective Results of Animated Promotional Videos in Marketing!

Provide that it is done right, animation can be an extremely effective and super versatile marketing communication strategy. In fact, animation was used in advertising long before it was used in feature films. Animators have always breathed movement and life into inanimate figures to propel brands in engaging and unique ways. These days, animation doesn’t have to cost much—thanks to computer tools that let animators create photorealistic virtual characters and worlds. It’s easy to see why animated promotional videos continue to be popular with marketers:

1. It’s cost-effective. In many cases, animation can save you a lot of money compared to the compounded costs of using human actors, finding difficult locations, and renting crew and specialized equipment.
2. Animated promotional videos are limitless. In this world, anything is possible. Live action is limited by physical boundaries, but animation is not. A good animation production company can transform any idea into a visual reality even before a product goes into production.
3. An animated character is ageless. Animation allows you to create a mascot or spokes model who will never get older. This helps your brand remain timeless. The animation also eliminates the time-consuming (and often expensive) search for a brand ambassador. Animated characters are never camera shy—why not let it do the talking?
4. Its engaging. Are you marketing a company or industry that seems cold and impersonal—such as a bank, insurance, or real estate firm? An animated promotional video can make such brands seem friendlier, helping them make a big impact.
5. It is easy to understand. The animation is essentially visual communication. It takes even the most complex messages or ideas and makes them more digestible in a graphic, fun way. Why bore your audience with numbers and statistics? Make these elements more interesting with motion!
6. The animation is memorable. Studies have shown time, and again that cartoons tend to generate a higher recall. A good animated promotional video can instantly create an emotional connection with your target audience.
7. Motion graphics and animation are effective in refreshing the look of a product or brand. It’s easy to add modern elements to animation in order to dynamically improve a tired, old image.
8. Animated promotional videos tend to be shared. Because they are unique and entertaining, animations are likely to be passed on to other people via social media.

Are you thinking about using animated promo videos? Contact a production company that specializes in producing animated marketing materials.

Sunny Arora CEO of a href=http://b2w.tv/Broadcast2world started its company in November 2009 with the passion and belief in the concept of animated marketing to be the next revolution.