Video InfoGraphic: Capture Your Target Market in a Few Minutes

Large blocks of texts and numbers don’t only bore most people—they can also impede comprehension. Ideas, numbers, and statistics can be difficult to follow if incorrectly presented. This is why the wisest online marketers use infographics or creative illustrations, graphs, and flowcharts to show information in a visually appealing way that is also easier to understand. But in this age of infographics, it can be difficult to stand out. Why not transform your infographics into a video? With a great video production company, you can reinvigorate your infographics as videos, turning a tired medium into a very effective communication tool for conveying a clear and concrete message.

There’s no doubt that in the hierarchy of marketing strategies, videos are on top. Moving pictures are powerful. In fact, Facebook videos tend to be shared 12xmore than other types of posts. And then there’s YouTube, which gets 800 million unique visitors monthly, with users watching over 4 billion hours of video every month. That’s a lot of marketing potential. With a well-made video infographic, you can capture audiences on YouTube and other video platforms that you otherwise would not be able to use.

A good video production company can sit down with you, discuss your goals and ideas, and suggest the best approaches to putting together the video infographic you require. You can, quite literally, approach a production company even if you know nothing at all about videos, and they will explain everything to you. But if you want to be an active participant in the brainstorming and production process, then you should also know a thing or two about what makes a video appealing.

First, a good video is framed much like a story—it has a climax and a resolution. Length is also an important factor. Keep it under four minutes; any longer and you lose people’s attention. Finally, you need to determine a clear goal for your video infographic. What do you ultimately want the viewer to do after watching it? A great video always has a direct and simple call to action.

For a video infographic to truly be comprehensible, it should use short and easy-to-understand words and sentences. Statistics should be simplified; there’s no need to display your entire balance sheet. You also need to identify who you are talking to so you can avoid words (especially technical terms_ that your audience might not understand.

Make video infographics a part of your marketing strategy, whether you’re a small local business or a large corporation. If you need help, contact a reliable video production company.

Sunny Arora CEO of a href=http://b2w.tv/Broadcast2world started its company in November 2009 with the passion and belief in the concept of animated marketing to be the next revolution.