Understanding iBeacon Technology and Its Uses

It is the proliferation and almost universal availability of smart Bluetooth technology that is considered as the pushing force for developments of iBeacons and iBeacon marketing. These beacons are actually small objects those are capable of transmitting accurate geographical location information of smartphones which is then used for providing various location based services. Retailers are brands those focus on push marketing have found a great solution in iBeacon technology that is being used by various iOS software and other third party applications those transmit information of your accurate geographical location.

As a matter of fact Apple’s iBeacon technology is based upon or better to say an improvement of an existing technology called Near Field Communication or NFC. The technology was originally developed for exchanging information between two compatible devices and this low-powered, short range yet highly accurate technology is now being widely used for a variety of purposes. But as a proximity beacon, iBeacons are perhaps a lot better than NFC, for users need nothing more than an Apple account for facilitating all transactions. Unlike NFC, it is possible to directly push the content to the user provided that they have the necessary apps installed on their smartphones.

It is the in-store retail outlets and the offline payment sector those witnessed the first wave of beacon marketing as they adopted this low cost hardware for providing their customers with useful product information, flash sells and promotional deals. They also used this technology for speeding up the checkout process by using a completely contactless payment system and consumers also seem to be very much receptive to these beacons, for the technology surely enhanced their in-store shopping experience and a growing number of people from all over the world are now using this technology for making their purchases.

No doubt bluetooth advertising using proximity beacon technology is being increasingly adopted by various business establishments for making direct contact with their customers while in store but there are still a few obstacles those are hampering widespread adoption of the technology. To make the contents reach the customers there are several layers of permissions that marketers are required to pass through as customers are not only required to turn the Bluetooth on but they should also agree to share their location info on the relevant apps and then opt for receiving all in-store notifications while visiting the outlets.

Use of proximity beacons is going beyond the domain of large retail shopping outlets and now they are also being deployed in the airports and other transit hubs for providing passengers instant information on scheduled departures, delays, gate and platform assignments and other important information. The potential applications of this technology are actually endless and marketers from all over the word are working hard to find out new ways on how to best use this technology for various marketing and promotional requirements. Experts have the view that iBeacon technology can actually change people’s shopping experience for ever and if you want to learn more about how to best use this for your own business benefits – visit Mobiquitynetworks.com.

About The Author

D.Savery is well known for his article on the technologies.Through his article, he gives information about the latest technologies in the field of Mobile marketing. He always refer Mobiquitynetworks.com for the lastest mobile advertising technology in America.

Annalise Gibbens is an expert in digital marketing and a dedicated advocate of the mobile advertising revolution that has begun to take over the corporate world in the recent years.