Tips For Commercial Real Estate Management To Write The Perfect Listing

A commercial property listing must be enticing enough to make its readers read it twice and consider the offers described. It must be presented in such a way that it stands out from the crowd of hundreds of similar listings, and succeed in inviting the perfect tenants.

It is possible to write the perfect listing by understanding the wants and attitude of the targeted prospects and disseminating the offer in an attractive and eye-catching way. Here are seven tips for writing the perfect listing for a commercial property.

1. Focus on location

The most basic attribute one seeks in a commercial property is the functional convenience of its location in the city. The listing, too, needs to focus on this aspect and the location should be revealed at the beginning of the advertisement. The listing should express the accessibility of the location using popular transportation systems and also state its proximity to any important business center.

2. Flaunt relevant amenities

Most of the competition among commercial properties rely on the amenities each property offers. The listing must articulate all the amenities which might interest the target audience. However, amenities which are too obvious or irrelevant to the target should not be included in a listing as it might result in the commercial real estate services coming across as pushy or overbearing.

3. Concise content

Conveying as much information as possible in a few words makes for perfect copy. A concisely presented listing is undoubtedly more likely to grab the attention of the reader and a lengthy listing often fails to drive home the point.

4. Clarity in preferences

The listing should also contain any particular preference or any exclusion from among the targeted prospects. It helps in screening out unwanted prospects and saves the commercial real estate management firm’s time.

5. Avoid grammar mistakes

1. A listing full grammatical errors is an indicator of casualness and is very likely to repulse the interest of a genuine prospect. The use of abbreviations should also be limited to avoid miscommunication.
2. 6. Full contact details
3. An attractively presented listing might generate interest in the property, but such opportunities might not translate into a deal unless the reader finds adequate information to contact the commercial real estate firm.
4. 7. Use visual tools
5. A picture is worth a thousand words. The inclusion of a picture depicting the commercial property in an aesthetic light is much more likely to serve the purpose of the listing and make an impression on prospective tenants or buyers.

I am John Daniel, A US based Real Estate Professional and Blogger. With experience in real estate of more than 10 years, the above mentioned article is solely based on my experiences with madison management .