Surpluss move to follow Hybrid marketplace Model for online fashion store

Monday, September 28, 2015

Indian fashion, refurbished gadgets and lifestyle e-retail portal SURPLUSS announced launching a new hybrid marketplace where it intend to connect local offline stores and boutiques to sell their products through the SURPLUSS website. It’s adrivefor store inventory of the local retailers, how they will connect directly to buyers.

The new marketplace was launched in this month September and is reported to be a move by Surpluss.in to maximize its popularity, profit and expand its scope to less important cities and towns in India. Surpluss has earlier shared that the funding intends to be rummage-sale to build its marketplace platform, related tools load and strengthen its mobile strategy. With this, Surpluss tied up with 25 + luxury brands, including Guess, Fossil among others -- to retail their manufacturing and trade at 25%-30% lower prices on its platform-- wants to reach pan-India in the next five years.

Seattle-based Amazon was one of the first players to initiate this marketplace model. The portal stocks no inventory in India and connects buyers to sellers through its website.

Flipkart correspondingly monitored Amazon’s move and stated its hybrid marketplace model last year. Through sellers. flipkart.com vendors be able to list their products on the website and join to latent consumers. The company charges a business fee of six to 10 per cent for selling products on its website.

In the growing Indian e-commerce universe, the marketplace model has substantiated to stand helpful mostly due to reduced capital expenditure as nearby is no necessity of inventory and existence capable to offer more variety without the hassle of space crunch. Indian online deal website, Snapdeal.com converted entirely to a marketplace model for similar reasons.

Selling on online marketplaces in India

Though, the websites such as Amazon, Flipkart and Snapdeal before in the market, Surpluss will have to work smartly to differentiate in terms of its vendors and marketing.

Implementation of a marketplace model at Surpluss, you will get one side allow companies to evade inventory related costs, on the other side it helps them to increase their invention series and increase the geographical reach.

But just how it supports an independent retailer is the key question. Before using the site for setup your store on an online marketplace, it is most important to apprehending what way they work in direction to get most out of it. Learn from experts about the Good, Bad and Ugly side of selling through an online marketplace in India here.

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