Survey Data Processing Now Made Easy

If you are one of those organizations that invest a lot on market research, then this post is for you. Read on to know how organizations like you are outsourcing their survey data entry services requirements to professionals. It is no secret that quality and quantity both play a crucial role while conducting any research. Businesses, worldwide depend a lot on this research to gain important insights about the markets they serve, which helps them devise better business decisions.

Market research is an ongoing process that helps organizations to better understand customers and their needs. This, understanding of customer behavior and adjusting the services accordingly is crucial for businesses aiming for higher and long-term profits. Also, by identifying potential problems early on, organizations can be prepared, as well as stay ahead of emerging trends.

It’s true that any research, survey, data collection project, etc., requires a highly scalable and robust data entry and data processing framework. But as critical as market research is for any organization, having an in-house survey data processing framework is bound to create significant cost burden. This is why businesses are now heading towards outsourcing their survey forms data entry, questionnaire data entry, and other similar requirements to professionals. Organizations work with survey data entry service providers to streamline survey projects, which can help them concentrate on their core activities.

Survey data entry services form an integral part of survey projects.

Survey and market research support offered by various service providers includes data entry services as well as analysis:

Survey development and designing: Capturing survey data correctly and efficiently, using latest questionnaire and form designing tools.

• Print and mail services: Creation of survey is not all, the next challenge is dispatching forms to concerned parties quickly, which is why availability of print and mailing option is critical for surveys to attract attention of recipients.

• Online Surveys: Questionnaires set up online and dispatched through online distribution channel. It includes data capture services and analysis as well.

• Data capture through scanning: Processing paper surveys using latest cutting edge Optical Mark Recognition (OMR) and Intelligent Character Recognition (ICR) technologies.

• Manual data entry services: In innumerable cases, manual data entry is the most effective way of entering data from surveys in many cases. It comprises of entering, organizing and indexing survey questionnaire data into various output formats such as MS Word, My SQL, SPSS, SAS, Microsoft Excel, etc.

• Coding open-ended comments: Including, open ended comments in a survey is a great source to get information that is usually not touched upon in scripts. Survey Coding is a process of classifying open-end responses into groups. Once coding is complete, analysis becomes easy.

• Statistical Reporting: Quality statistical reporting, intelligent frequency analysis, cross tabulation, presentation quality reports, etc.

These and many more services are available that can aid you in your market and survey research initiatives. So, don’t hold back. Outsource your survey requirements now. Get the best suited service as per your requirement and save on your time and efforts.

Mike Wilson is a professional content writer and a part-time blogger. He loves writing and marketing techniques as well as non-technical articles and blogs. He writes unbiased and informative articles and reviews on the verity of categories.