Top 3 Overlooked Aspects of Good Site SEO Structure

When it comes to basic SEO methods, the usual aspects one looks into are the URL structures, page hierarchy and organization, and keyword implementation in the content. However, there are actually some other, easily overlooked aspects that can help improve your site’s SEO structure. And, when you are vying for that valuable top spot in search engine rankings, you don’t want to leave any stone unturned.

1. Optimize your site’s images

Most people don’t think image files name can have an effect on SEO rankings. However, the images you put into your site are processed also using codes that communicate to search engines and their crawlers. How exactly do you optimize these images?

You can start with a reduced image file size. Avoid using photos straight from your camera without reducing its size first to what’s just appropriate for your web page. This not only saves your storage space and bandwidth, but also makes your site easier to load and to be accessed by search engines and of course, your visitors.

Next, look into implementing better image file names. Make your file names descriptive of what the photo is all about. For example, if you want to include a photo of the Great Wall of China on your site’s page, a better filename to "IMG_321.jpg" is "great-wall-of-china.jpg". It’s recommended that you use keywords in the filenames, as well as separators such as dashes or underscores in between words, too.

Aside from file names, you can fill in the image’s Alt Text by placing a short description on it.

2. Implement breadcrumbs

Breadcrumbs are that string of links on top of the page’s title in the site’s internal pages, and these reflect the structure of the site. Breadcrumbs help the visitor of the page determine where he or she exactly is in that site, and adds another navigational tool for the visitor as well. Website-with-SEO.com will make this added site function easy to implement because the whole site has been planned and organized thoroughly.

3. Great, high quality content

A lot of sites think that they can get away with having a website with fancy and all-encompassing SEO methods while having basically worthless and irrelevant content. Such sites are mostly in for just the visitor page clicks and advertisement success. However, you should always aim for site content that’s sensible and worthy of anyone’s time. Websites with SEO structure should not only drive more traffic into the site, but must serve a higher purpose. At the end of the day, people will not return to your site if your site has nothing to offer. Search engines will also put your site further down the page rankings if your bounce rate is high, meaning visitors get off your site quickly once they’ve seen that their needs and expectations weren’t met instantly. The best way to keep them, and keep them coming back, is to provide content that they are actually looking for.

While there are a lot of ways to ensure better SEO performance in your site, these 3 things are still worthy of consideration, and still yield favorable results to your overall site performance, relevance, and purpose.

There are more ways than just the described, SEO is a longer term project and a lot of work is put into each site.

Find more information, about Seo structure here