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Fashion show has become a community event

Author: Sienna Haynes
by Sienna Haynes
Posted: Oct 21, 2015

TORONTO Everything old is new again at Preloved, and the proof is stitched into every garment the Canadian label has produced for the past two decades.

Preloved launched in 1995 and made its imprint on sustainable style by reworking vintage fabrics into new garments. The end result: the teaming of seemingly contrasting pieces to create a cohesive new pattern and design.

The made-in-Canada label also makes use of "dead stock" materials such as the ends of fabric bolts, which are transformed into fresh fashions, said Preloved founder and creative director Julia Grieve.

Grieve believes consumers are increasingly more educated and conscious about where their garments are produced, as well as the impact that their purchases are having on the planet. But she noted that the desire for trendy, affordable goods is still a major driver behind why fast fashion continues to thrive.

photo: grey bridesmaid dresses

While Preloved is devoted to producing one-of-a-kind sustainable designs, Grieve is quick to acknowledge the deconstruction and reconstruction of garments isn't a unique concept.

"Taking something old and making it new again? Hello! It's the oldest trick in the book. Moms have been doing this for years, taking somebody's clothing and cutting it up," Grieve said.

"But what Preloved is able to do is be able to do that and create clothing that is hanging in some of the best boutiques in the world. It never feels crafty."

Preloved celebrated its 20th anniversary with a return to the runway at Toronto's World MasterCard Fashion Week on Monday.

The spring-summer 2016 line was made up of three distinct collections embodying elements of Canada's natural landscape.

The presentation opened with Scouts Honour, described as a representation of the "calmness and beauty of Canada's north" with relaxed silhouettes and a more muted natural colour palette encompassing shades of blue, grey and green.

A bolder more vibrantly hued palette enlivened the Staycation segment, which punctuated its denim designs with colourful hits of tropical floral prints and also showcased patchwork patterning.

The '70s boho inspired Desert Rock-themed garments closed out the showcase, with free-flowing, off-shoulder shirts and graphic patterned maxi dresses in the mix.

Grieve brought the party to the runway for the final walk, joining the models with black, white and silver balloons in tow including the numbers "2" and "0" in inflatable numerals.

The commemoration of the anniversary continues away from the catwalk. Grieve said Preloved is also teaming with 20 independent boutiques across Canada to create and curate individual collections.

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Author: Sienna Haynes

Sienna Haynes

Member since: Jun 18, 2014
Published articles: 201

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