How E-commerce Websites Benefit from Product Photography in Mumbai?

When it comes to the designing of an e-commerce website, product photography has an important role to play. Product images need to be good enough to attract the attention of existing as well as potential customers. Pictures are the only medium through which customers can determine whether or not they would like to buy a certain product.

The flashier and attractive the products look to shoppers, the more confident they will feel in buying from your website. Rise in the number of e-commerce websites has pushed the demand for product photography in Mumbai. To stand out from competition and improve conversion rate, many companies are willing to hire professional product photographers. Businesses have started realizing the power of good images in getting more traffic and leads.

Products can be made to look good in photos but it is important to ensure that they match the overall aesthetics of the website and also the image of the company.

If you plan on becoming a product photographer in Mumbai, here are few steps that you need to follow:

As the first step, you need to prepare the product for some great shots. For instance, if you will be shooting home décor items or kitchen items such as cups or show pieces, make sure you polish them well before clicking. Similarly, when clicking images of clothes or fabrics, make sure there are no wrinkles. Get them ironed and click few shots to see whether or not any bend or stretch is visible

No matter what you are going to click, make sure there are no stains, tears, chips or any other type of imperfection

Next tip to follow is to check the lighting. If you are doing the shoot inside a studio, the lighting should be appropriate. In case you are clicking pictures outdoor, you might have to reduce the amount of light that falls on the product. There are certain equipments with the help of which you can get well-lit balanced exposure. You will also need light reflectors in order to reduce obvious highlights or shadow

Once you have adjusted the lighting and prepared the product, you need to set your camera. You don’t have to have the most expensive or best camera available in the market. However, it should have manual focus along with aperture and shutter controls. You can start work with an SLR camera. Use the camera to take few shots of the product until you have achieved the right exposure which shouldn’t be too dark or too bright. You need to ensure that aperture settings are accurate and once you have got the right setting, you can use the same for future photo shoots. This will help you maintain consistency in all images.

You need to learn how to use photo editing software to give final touches to all images. Editing is considered one of the most important steps of product photography that can make or mar its impact.

Jack Owens is a photographer by profession.