A Variety of 3D Holographic Displays: Choose for the Right Impact

With increased competition to grab the customer’s attention, the way you market your products plays an important role in the success of an organisation. Product launches and expos are where you get the best opportunity to present your product in a way that it mesmerises the audience. Holographic displays are one of the new age tools being employed to do just that.

With the advent of technology, holographic displays have become a rage among businesses who want to promote their products in a novel way. Holograms are essentially three-dimensional displays that use the principle of refraction of light to create 3D images. These displays work based on the four different mechanisms of the human eye. These are motion parallax, convergence, binocular disparity and accommodation. While the science behind it may be difficult to understand, the result appears easy. A 3D hologram appeals to the sense of wonder and amazement as it seems to have stepped right out of a science fiction movie. With a little creativity, it can be the perfect tool for the smart marketer.

There are a variety of holographic displays that are commercially available. This article takes a brief look at these options. You can choose the one that suits your plans and requirements the best. There are a number of organisations that rent and even sell such displays.

• Stereoscopic Holographic Display: In this type of holographic display, the display unit creates a 3D illusion with the help of pixels. Though these pixels are arranged in a flat plane, they appear as a 3D image to the human eye. This is the principle of the stereoscopic camera and photo, a concept that has been around for almost two centuries. Adapted with modern technology, it creates a 3D image by projecting separate 2D images of the same subject from different angles.

• Electro Holographic Display: For this type of holographic display, the display unit makes use of computer graphics, optical illusion and fringe computation. With the use of a camera, the images of the subjects are captured. Based on the details specified in these images, a 3D display is then created by the unit.

• Volumetric Holographic Display: This type of display unit produces 3D images of your objects but with some little depth cues. However, these devices have trouble replicating opacity and occlusion based on the viewers’ position. So, they are not well suited for 360-degree displays, but work well when viewing angles are limited.

• Discrete Parallax Holographic Display: The images that are created by these special display units are 3D images with all the required depth cues but with limited image resolution. They are not well suited for displays where the viewer can get close as the image tends to lose definition when seen up close.

• Real Time Electronic Holographic Display: These are also known as the 360-degree holographic display. The 3D images that are created by the display unit have enough depth and real time resolution which make them seem true to life.

These are the most popular type of holographic displays in use today and in development for the future. Current displays make use of a number of mirrors and projectors to achieve fast and natural motion. True real time displays are some years away, but with the help of mirrors and multiple projectors, these displays can display super-smooth motion. Designers can use this device today to create lifelike 3D images that can make your product the centre of attention at any exhibition, trade show or presentation

About The Company:

Virtual On is one of the leading provider of audio-visual technology. They are expert is helping you give your competitors a memorable experience. The high tech and modern equipment helps recreate any event, exhibition, simple display or even a product launch. Their wide range of product includes magic mirror, transparent screen, exhibition display, and more.

Virtual On also rents out their products like exhibition displays, holographic display and transparent display on rent. With such services they always look forward to help businesses and brands stand out in the market place.

Virtual On is one of the leading provider of audio-visual technology. They are expert is helping you give your customers a memorable experience.