Using Promo Products in Social Media Marketing

Aside from being a reliable advertising medium for years now, corporate gifts and promotional products also play an important role in a business' internet marketing efforts. Promo products such as custom USB drives, branded pens, calendars, and tumblers have become a staple for many businesses as an effective and affordable way to expose their products and/or services to new clients as well as a creative way to reward existing ones. Promotional items have established a unique identity in the market for their durability and functionality as well as their ability to increase awareness to a brand, product, or service until you reach your targeted audience. Below are some popular ways promo products are being utilized in social media marketing.

Contest Giveaways

The term "giveaway" implies a free item given to the customers or followers in order to attract more people to conduct business with a company. People love giveaways and for this reason, a number of companies are investing their money in providing cost-effective promotional gifts. In the past, most of these promotional products are being distributed to public places where a great number of people gather, or as an in-store freebie. Today, with the continued use of social media sites such as Facebook, Twitter, and Instagram, businesses have utilized contests in order to grow their social media following while raising awareness to their offerings with the help of branded everyday items.

It is no secret that a steady increase in the number of social media followers can give a great impact on brand promotion. Not to mention the SEO benefits especially those who have online stores and other web-based services.

Rewarding Loyal Customers

Many commercial organizations nowadays are more than happy to select one lucky customer and reward him or her for patronizing their products/services every quarter or half year period. This is an excellent strategy in advertising your company as it not only helps in strengthening the relationship between the brand and the consumers but is also a good method to convert active customers into brand ambassadors. Combined with a good social media plan, this practice will surely contribute immensely to the success of your business in the long run.

Promoting Interaction and Engaging with Customers

Social networking sites are a great way to reach out to current customers. Aside from being totally free of charge, many consumers are online most of the time so this communication medium provides a perfect opportunity to gather your customer's thoughts and suggestions for the betterment of the products and/or services that you offer. However, depending on the type of audience you have, it can be very difficult to hear from them as early as possible. This is where promotional products come in. These corporate giveaways can be used as token of appreciation and start building conversations for your brand.

Giving away promo products as part of your overall marketing strategy whether online or offline is a proven and tested means to grow your business. There are many ways in which you can creatively incorporate promotional items to your campaigns to maximize their benefits and one of them is utilizing social media.

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